Category Archives: Life Stories

My New Project: Curing Loneliness

Some of you may have noticed that I stopped writing about digital marketing- instead, it’s about loneliness and conversational skills. 

In today’s post I’d like to cover my new project, what it aims to do, my struggles with it, and my goals for it- publicly. 

I’m considering openly writing on a personal blog my progress with it, to inspire other entrepreneurs, and also hold myself accountable. 

Anyways, here’s everything about the project as well as my struggles. 

The Cure for Loneliness? 

The aim of my project is to “cure” loneliness. This means taking someone that feels 7/10 or greater loneliness, and bringing it down to 3/10 or less- permanently. 

Before I began this journey, I was focused on a lot of B2B (business to business) digital marketing. 

This is great and all, especially because I have one really awesome high-ticket client, but many clients are…. Ugh. Finding great clients takes work. 

In a couple instances I would launch Facebook Ads for clients, only for the clients to not call the leads I got them within a reasonable time frame (24 hours or less). 

Do you remember the ads you saw 5 days ago? I didn’t think so. Yet still these clients were angered that the leads didn’t immediately convert into paying customers after procrastinating on calling the leads despite my explicit orders to call them ASAP (I even setup a system that auto-emails them every phone # IMMEDIATELY). 

Ultimately I just wasn’t feeling too passionate about it, and I’ve known for a while that I’d rather do digital marketing for myself. I’ve developed some great skills, and many people can’t value that, or they have requirements I refuse to fill (ie. showing up at an office). 

I LOVE making Facebook Ads, and it’s something I could easily do for clients that were giving legitimate value to their prospects. However finding great clients like that that also didn’t have a great marketing team already proved difficult. 

I enrolled in a business program, Sam Ovens Consulting Accelerator and it’s taught me a lot. It’s also helped me redefine how I can help people. 

One of the exercises was to ask many of your friends what your strengths & weaknesses are. 

It became apparent to me that most people valued my social skills, which is NOT something that I was born with- I worked hard to develop exceptional social skills. 

I then sought to define what problems teaching my skills would help, and at first I thought it would involve something like teaching how to pick up girls or something, but then I went even deeper: 

“What problem are those guys struggling with?” Loneliness. 

I created a research form, which got nearly 1,500+ responses overnight with little promotion. 

Boom, the project was validated. 

Now the goal of the program is to “cure” feelings of loneliness by addressing the main causes such as: 

  • Logistical skills (ie. learning how to leverage social circles, find groups, etc.) 
  • Self-esteem (increasing confidence, taking action) 
  • Conversational Skills
  • Authenticity (you’ll feel lonely if you aren’t being authentic/purposeful in your life) 

Very quickly I got the first client for the program, and the next person I helped gave me an exceptional video testimonial. 

How the Program Helps People

By addressing the 4 causes listed above, people will naturally stop feeling lonely. 

This is something I’ve done in my own personal life, and something I’ve helped friends & acquaintances with naturally, without asking for payment. 

Right now it involves 12 weeks of 1 on 1 coaching, however I’m finding this to be much more emotionally taxing and exhausting than I had anticipated. Adhering to a stricter schedule is a bit difficult too. 

I knew since the beginning I wanted to create an online version of the program- it’s easier for me, my clients, and everyone involved. They can get a lot of advice quickly, whenever they want, without having to show up to a call. 

The program will also involve group coaching and an online platform, all aimed at helping people to feel connected, purposeful, and authentic. 

Problems & Struggles

Every path in life has its problems, and this path is not unique. This new venture has brought with it some unique problems I had not faced before. 

Calling prospects and people interested in the program is time-intensive, and not yielding the best ROI that I would’ve liked, when considering that I’m also putting in the work to organically get the prospects. 

The program outline is great, but I’ll also have to sit down and spend weeks (or months) recording the online program, worksheets, and other tools necessary. 

I had a virtual assistant that didn’t perform so well, and claimed to work a lot more hours than he possibly could’ve worked considering his result output was ridiculously low. 

Promotion & Testing

The biggest struggle is in promoting & testing the program. I’ve already validated the offer both in terms of form engagement and buying prospects, but now I’d like to validate the online version of the program. 

I’d also like to remove myself from the buying equation, and allow people to purchase via a sales page or webinar instead of having to call with me. This is the only way I can scale up and help more people in the process. 

I’ve struggled with defining how exactly I should promote. Some methods are obvious, like: 

  • Creating YouTube videos (which I’ll do) 
  • Creating FB videos (upload YT to FB as well)
  • Posting on FB, and add friends in mental health support groups to funnel them in
  • Email list, except for writing about this topic
  • Blog / SEO 

However, most of these things are long-term, and harder to quantify. They’re HIGHLY effective, especially SEO & YouTube videos (and then engaging the Email list once it’s built), just now short-term. 

I’d like to find something shorter-medium-term, and I know just what it is, but there leads to the next problem. 

Facebook Ads & Testing Ads

I know I can create great Facebook Ads. Naturally that’s what I want to do, but first I must create the initial offer. 

That’s left me locked, as there are a couple different strategies I could go about doing, all of which are great (but what’s most effective)? 

I’m also trying to figure out the most cost-effective method to test the ads. Herein lies the problem: 

My program is extremely valuable, and I know it helps people. I’m also putting in a TON of time & effort into creating it, and offering other things such as group coaching calls. I intend to price the program to at least $1k, but very likely much more. 

If I run ads for a $1k program, I MUST have a larger ad budget to test. 

For example, I can spend $900 to make 1 sale because that profits me $100. However, I don’t know which ads will work, therefore I’ll have to spend $2,000+ to test in ads, and I might not make anything back. 

There’s a lot of risk involved when testing ads for a high-ticket offer, and I don’t have thousands upon thousands to throw around. 

The SECOND option is to create a low-ticket offer, for example $50 small-version of the program. It could be like the basic fundamentals, or “9 epic conversational tricks.” 

While this program wouldn’t be as profitable, it would more quickly allow me to build an Email list, YouTube channel, and other followings. Why? 

Let’s say I have that $50 offer. I can test with $200 on ads on Facebook, and if I don’t make any money back, that’s totally okay- I only lost $200, so I can refine the offer and then test another $200, repeat until success. 

Do you see the problem here? The $1,000+ offer makes me profit big-time, and it is the true value of the full-scale program, however I do NOT have the budget to test a high-ticket offer with ads, only a small-ticket offer. 

Also, the low-ticket offer would NOT have the goal of making a profit. My goal would be to spend $50 to make $50, thus building an Email list of people that are interested in improving their lives and willing to improve. 

THEN via Email marketing I would sell them on the high-ticket program. 

If I try to sell simply the high-ticket offer, I will likely have to use organic methods to promote it, and if I sell the low-ticket offer, I can use ads (which I’m better at), but then I’ll have to create a longer, more complicated sales cycle to make profit later. 

Long-Term Sustainability 

Another thing that’s been on my mind is whether I should sell the high-ticket program, or create a subscription product on the low-end that offers long-term support. 

For example, create an online program that has continuous video updates for $37 per month. 

This creates long-term revenue streams, as people stay engaged in the course and continuously improving their lives. It also allows me to help more people because more people can join. 

Some course creators such as Mark Manson price their exclusive blog posts + programs as low as $6 per month… BUT it adds up SIGNIFICANTLY when you consider just how many people are subscribed to him! 

I don’t always read his premium posts, and I’ve only gone through one of his courses (the long-term travel one, several years ago), yet I remain subscribed to his program because “it’s only $6 per month.” 

Pick One… or All? 

There are 3 main ideas in my mind with program pricing: 

  • #1 A single high-ticket ($1k+) offer 
  • #2 A low-ticket offer ($50-ish), combined with a high-ticket offer (via Email marketing) 
  • #3 An affordable subscription product ($37 per month or less).

#1 is profitable, probably sustainable for several years, forces people to commit to their improvement, BUT I won’t be able to run ads for it just yet (need to close more deals to reinvest in ads). 

#2 is more work, but allows me to run ads ASAP, which is my forte. However, to make real profit I’ll have to wait longer, and spend more time working on a long-term sales cycle. 

#3 is a proven, sustainable model for long-term success. However, profit will come slower, ads may not initially be profitable, and the cheaper pricing may contaminate the program (in the sense that non-action takers will join then complain about not getting improvements, as the price point isn’t enough to kick them into action). 

Business Mastermind 

I’m not a genius. I’m sharing this publicly to get some feedback on your thoughts on this. 

My goal is to maximize value to customers, change the world, and cure loneliness. I also want to make sure that I create abundance for myself and those involved in the project long-term. 

Of course there will be iterations for down the line, but for getting moving right now… Do you have any thoughts on what’s best? 

If you’re doing any personal development or entrepreneurial stuff, then also hit “reply.” 

I’d like to create a mastermind of people committed to changing the world, improving, and growing a successful business. I’d like we all grow together, so reach out to me if you’re interested in growing (and more importantly, contributing, as we must all give to help each other). 

Excitement & Accountability 

At any rate, I feel very excited. This path is my “true path,” and I’ve known it for a long time. 

I’m writing this in Montreal, Canada. I remember 2.5 years ago at the cafe down the street I was talking to my friend about creating an online course for his art business. 

I was talking too much, but afraid to do what I really wanted. I had created an online store, but turned off the ads too soon (I even made a little profit from some ads!). 

B2B was never for me long-term, at least in the way that I’ve been doing it. Working for clients is great for providing for yourself but it doesn’t give you long-term freedom (unless you’re willing to improve your methods, which I was unwilling to because I knew in my heart THIS path was for me… Maybe it’s for you). 

I’ve always wanted to sell B2C (business to consumer) online, whether it be via a store selling funny T-Shirts (which was a side-hustle I did 2.5 years ago, make some profit, but gave up too soon due to losing money for a hospital visit). 

Now I’m on that path. 

I’m sharing this so ya’ll can hold me accountable to this path. Right after I write this post, I’m deleting all video games… Normally they’re deleted, but since returning to Phoenix I had re-downloaded some. 

Lesson learned (yet again): video games, for me, are an immense, soul-sucking distraction! 

This project is much more fulfilling, I feel better after a day of work than after a day of gaming. 

So, hold me accountable and make sure I change the world. Join my mastermind if you’re on a similar path, and let’s upgrade our lives together (while helping others and providing real value to the world). 

Have a great day, and keep crushing it in your own path. 



2020 Plans & Life Thoughts

Hey! Welcome to 2020 and the new decade. In today’s post I’ll be sharing my 2020 travel plans with friends, what’s been on my mind, and what I’ve been working on.

I haven’t been writing so much recently as I’ve just been enjoying life or focused on other projects. Some of you may have noticed that I started posting things related to “loneliness,” as one of my projects is now to improve symptoms of loneliness for others.

However, I may consider writing more. Something really interesting happened recently.

A couple weeks ago I flew from Phoenix to Montreal (more on that later). On the plane to Montreal from Washington D.C., I received an interesting text on my messenger from an unknown contact.

A woman had found my blog, gotten really inspired, and received a ton of benefit from my writing about Complex Post-Traumatic Stress Disorder, psychosomatic pain, Dr. John Sarno, and Dr. Steve Ozanich.

I do NOT publish or edit my posts to Google, meaning that they are not SEO-optimized. For you non-tech folk, that means that typically my posts don’t show on Google search, not because I block it but because I don’t put in the extra work to make it show.

What’s funny is that this woman LIVED IN MONTREAL! I responded to her text telling her I was on a flight LITERALLY THEN to Montreal.

We ended up meeting up for a quick healthy smoothie between our busy schedules. It was a ton of fun.

Apparently, I have “online fans.” Not many. But some.

It was really strange meeting a “fan” of my content. Well, I wouldn’t call her a fan- she’s a friend, now.

All the years of writing have been primarily for me and my friends. I’ve always published posts publicly just because I like that, and because perhaps some day in the future I’d optimize them to show on Google.

It’s a great reminder of just how fulfilling it is to CREATE things. I’ve been hella addicted to YouTube, social media, video games, and other distractions recently.

While indulging in some pleasure is fine, it’s not what makes anyone fulfilled long-term.

Creating- whether it be through your work, helping others, writing blog posts, creating videos, etc. is deeply fulfilling.

I may be more seriously writing, especially with my new business projects. I am re-inspired to revisit some of the things that I actually wanted to do in business, but got side-tracked from.

Now I’m going through Sam Ovens “Consulting Accelerator” course, which I highly recommend, however I don’t see myself going through that process exactly long-term.

Consulting one on one with people is a bit emotionally taxing for me, and to be quite honest timing & schedules aren’t my forte. I’m working on improving that, but with other business models available, I can’t imagine that being a long-term project.

For now I’m choosing to “put my hands in the mud” by working directly with people so I can better understand them before I create online programs…

Having someone randomly find me and message me on the exact day I was flying to her city is really fascinating, and I was SO joyed that my post could help someone and guide them on their path.

If you’re curious about the post she found, it was THIS ONE. If you Google “cptsd tms sarno” my post is #1 on Google! It’s quite impressive considering I never did any optimization!

If there’s anything that I’ve learned about work, it’s that it pays compound interest. In fact, Einstein was famously quoted saying something about compound interest.

Compound interest allows for an exponential growth curve.

For example, pretend that your income is $1 per month, and it doubles every month.

Doesn’t sound like a great idea, right? Wrong. I’d take that deal. Here’s why:

For the first year, you wouldn’t make hardly anything. You’d make $1, $2, $4, $8, $16, $32, $64, $128, $256, $512, $1024, $2,048.

That’s a grand total of $4,095 in year 1.

BUT… In year 2… Well, I probably don’t have to write it out. Month 1 of year 2 and you make $4,096, the next month over $8k, and so on it grows to insane proportions.

This is exactly what happens when you’re pursuing ANYTHING in life.

The first period of time (not necessarily year) SUCKS. You put in a TON of energy, and get very little returns.

However at a certain point it just EXPLODES. This is why we see people become “overnight millionaires.” It’s because they’ve been scraping by for the first year, but in year 2 they blow up because suddenly their skill goes up.

That is compound interest, and you will reap great benefits by committing to anything (ie. your YouTube channel will follow a similar pattern, skill in piano player, so on and so forth).

I wrote that post March 19, 2018. Here we are, almost 2 years later, and I am receiving “interest” on the very simple investment of writing a single post!

It’s a super inspiring fact to realize that your posts stay there forever, and they build up traction.

It makes me feel excited & re-inspired to keep pursuing business, as the initial period is very difficult.

I had mentioned that I’d like to get into “another form of business.” That’s something that I’m highly planning in 2020.

I’d like to start making online courses or creating online products. I know in my heart it’s what I want to do.

For now I’m doing 1 on 1 coaching and other stuff like that to get more experience in the fields that I’m working in, but after that I’d like to create online courses.

You can help more people, grow the business easier, etc. It’s simply something I’d like to do!

When I first started in business, I was much more creative & expansive. I would try anything. At one point I sold a knife to a guy in Israel, and then some funny cat shirts.

Eventually I got side-tracked with taking care of my health, focusing on relationships, girls, and other stuff like that.

It’s all good- now it’s just time to revisit priorities, which brings me to the 2020 plan. And, why I’m planning more.

Why I Went To Montreal

Now I’m in Montreal, Canada. I was feeling foggy, distracted, and sad in Phoenix. I realize that Phoenix may not be the city for me, or at least the setup that I have there.

The family home is SUPER far away from all social things, so I have to drive a LONG time to get anywhere. I’d estimate I was spending at least a couple hours per day in traffic in Phoenix, just for minimal amounts of fun social time.

Also, Phoenix just doesn’t seem to be a social city. The population of the greater Phoenix area is something like 10 million people. The weather is perfect. Yet the “party streets” are completely dead! The fuck?

I’ve got a business trip to Texas, and before that I decided to go to Montreal for a couple weeks despite it being freezing cold (think: -10C).

It’s been amazing. It’s bloody cold, the population is like 1 million, yet STILL this is a MORE SOCIAL CITY on Tuesday fucking night than Phoenix (with great weather and more population) on a Friday night.

Suburban America is disgusting. I’m not saying the USA as a whole sucks, just that the suburbs bloody suck.

It’s filthy: sure you get a big home, but at what cost? Congrats, you get to be all alone in the middle of a ton of other homes that look exactly like yours, spend hours of your life in a car, pay for a car, ugh.

I’m not one of those people that ignorantly shouts “I’d rather live in a 3-world country than be in the suburbs.” I’ve ALREADY LIVED in VERY 3rd-worldly places, and let me tell you, they’re 10x better that the disgusting American suburbs and the countless hours of your life that you waste in traffic.

One day I’d be curious to check out downtown San Diego (motorcycle-friendly), Boston (walkable), or New York (also walkable).

For now, I’m perfectly content abroad. I have no intentions to spend a significant amount of time in Phoenix ever again.

The mistake I made before traveling back to Phoenix (to visit family for the holidays) was not buying a ticket out BEFORE I got there.

I fell back into a depressing routine, felt sad/unclear, and lost time… And then because I lost time the timing of how I would’ve ideally liked things to go was thrown off, setting 2020 off to a weird start for me.

Anyways, it’s all good.

I’m in Montreal, much happier, living it up, and I’ve got some exciting plans for 2020. Lesson learned? The suburbs suck 1,000x more than you could ever imagine. Please, don’t go to the American suburbs. It’s not a dream: it’s a fucking nightmare of loneliness & road rage.

Official 2020 Travel Plans

Now I’m in Montreal. In a few days, I’ll go Texas on business. After that I’ll be back in Phoenix for just a week.

After that, I’m headed to Amsterdam on February 16. I’ll be there for two days.

On February 18 afternoon I’ll arrive back in Sofia, Bulgaria.

In May 2020 (after my visa expires for Bulgaria) I’ll visit Bangkok, then move to Chiang Mai.

During my stay in Chiang Mai I will take a visit to Da Nang, Vietnam and scope it out as a potential place to live.

If I love Bulgaria, I’ll go back to Bulgaria for a 3-month stay (or move permanently and go through all the crazy bullshit visa stuff this country requires).

If I love Thailand, I’ll stay there. If I love Da Nang, I’ll move there.

Otherwise, I’ll just continue half Bulgaria half Thailand. And if I’m jaded to everything, well fuck it I’m moving to Montreal permanently then.

It is my goal to get a “main base” in 2020, and by “main base,” I mean “home for 1 year.”

I’ve completely mapped out my travel plan, if/then flows, as well as contingency plans in case unexpected situations, feelings, or thoughts arise.

It feels great having a clear-cut if/then plan that extends all the way into the beginning of 2021.

I have learned in this last visit to North America just how much jet lag + sad environments can mess with your head. As soon as you lose direction and get a foggy brain, it becomes very hard to find direction again.

This plan gives me a path, and I won’t deviate from the plan unless there is substantial, overwhelming evidence that doing so would be significantly greater in terms of pleasure than sticking to the plan (short-term and long-term).

I’ve literally mapped out contingencies for things small like feeling cloudy/sad, and bigger things like losing all my money, business failure, disaster, war, death of a loved one, and other extreme situations.

Those things (ie. War, lol) are unlikely to happen, but I feel great to finally have a plan. My plan will always extend minimum 6 months out from current time period, and ideally up to a year.

Why I’m Obsessively Planning

I’m finding that life is much easier to plan in 3-6 month bursts (up to a year) than by the day, or by doing the ridiculous “10-year plan” that school requires you to do (according to my high school 10-year plan I’d still be studying in Omaha, now I’ve been to around 15 countries, lol).

To most people planning for contingencies as best you can might be a bit extreme, but I’ve lived without a plan for too long and I always felt best when I had some sort of plan.

It’s much easier to ask the heart “what do you want in 3 months” than “what do you want now,” because the heart can want all kinds of things now, but that doesn’t mean you can have it all now.

Across a greater time period, you’re able to manifest more!

I want to scope out Chiang Mai as a place to live, and also give Vietnam another chance. Now my heart gets it all, in an order that makes logical sense.

Also, my biggest financial cost was always losing money because I was acting too short-term without long-term thinking.

For example, in 2018 I lost a ton when I had to leave Bulgaria due to my visa expiring. I became a mess and didn’t create a plan for what to do in the meantime, instead I opted to “wing it.”

Of course, I ended up losing a ton, feeling awfully stressed, and burning out! I had no plan to survive it! The cost would’ve been SO much less had I mapped out a plan of action beforehand.

This plan ensures flights get bought far in advance, and I have a clear value system in case different situations arise. I even have a “what if I fall in love” contingency…

I feel much more relaxed knowing I’ve got a plan I feel good about, and I encourage you to do the same. Now I can see how work fits into the plan, social life, dating, and a clear value system to weigh decisions.

One of the ways that people struggle with decision-making is that they don’t have a clear value-system or proper goals to make the decision!

Two paths may be equally “good” objectively speaking, but subjectively there is often a certain path which is more in line with your values or what you actually want.

Humbly Observing Growth + Reflection

It’s cool to see how far I’ve come, as well as many of my friends, and society at large.

I remember in a piano class waiting for my brother to finish. I was fascinated with the “Gameboy.” Tetris was so cool!

Here I am, a decade later, typing away on my GS65 Stealth (9th gen Core i7-9750H), 16GB RAM (DDR4), 144hz screen, and other fancy epic tech stuff.

This is tech-way of saying “a really, really powerful laptop.”

Sometimes I would feel annoyed that something wouldn’t react lightning-fast. Or get frustrated because I lost a match.

However, I am humbled by these memories that I have. I hope I never lose them for as long as I live.

There was a time that I was a lost kid. I wouldn’t say I’ve got things exactly figured out now, but I’ve got a much better concept of reality, and society as a whole has made incredible products widely available at an exceptional price.

Do you remember being a kid, and having to call to schedule meetings? And everyone had to be on time, as there was no way to contact each other otherwise?

Or perhaps you were like me, and sometimes you had to go to someone’s doorstep, ring their doorbell, and wait to see if they want to “play” by asking in person?

Now I swipe right on Tinder, send a few texts, or whatever… The difference is astonishing.

We’ve progressed really fast in the past decade, yet still with the “fast pace” of technology we still adjust faster than we could ever imagine!

Maintaining Awe & Wonder

So I think it’s important to maintain that sense of awe & wonder at the world. Did I feel that way because I was a kid, or because the word “technology” was a new concept to me?

It doesn’t matter! We must not let our egos & minds get in the way of this beautiful dance of life!

I’d like to keep my mind clear, and keep that sense of awe that comes with the beauty of the world!

I casually write this in Montreal, knowing in a week’s time I will complete a business trip in Texas and then visit Phoenix. And a week later, I’ll be in the Netherlands and then Sofia.

Such a life I couldn’t imagine as a kid, yet here it is now, for me, so normal.

Just gratitude.

Have an awesome day. What’s up with you?


New Business Project

In yesterday’s post, I shared some of my logistical plans for 2020, and some tiny lessons for you.

This post will be far more interesting, and far more actionable for you.

In today’s post I’m sharing with you my new business + marketing processes, goals for 2020, and life thoughts / perspectives I have adapted that you may enjoy.

The New Business?

I made a Facebook post a few weeks ago announcing officially that I am no longer accepting digital marketing clients in 2020. All prospects are being redirected to various friends of mine.

Current client relations are being maintained, as detailed in my previous post in which I mentioned I’d be headed to Texas for a business meeting.

My new business is a project that aims to cure loneliness.

According to my research, 56% of internet users experience high feelings of loneliness at 7/10 or higher. A significant portion of those people also experience anxiety and/or depression.

Loneliness is something that I’ve personally struggled with, especially because I’ve been out of schooling since age 17 and started moving to new cities at age 18, making it rather difficult for me to easily make new friends.

This has forced my back up against the wall, and I’ve now developed strategies to rapidly build social circles around the world that are deep, meaningful, and great.

I’ve also conducted a vast amount of research, including forms which received combined responses totalling in the thousands.

This data, along with chatting with dozens of lonely people (from the forms) in many countries around the globe, has allowed me to structure a program that aims to “cure” loneliness by identifying the top 4 causes & treating them.

The program has quickly gotten interest, as this is a true market need, and I’ve worked with some people to improve their situation- we already have paying clients, woohoo!

I am expecting a testimonial within the week as well, which I will share with my Facebook timeline.

On one hand, it’s a bit exhausting working in this niche- some people aren’t willing to grow, so I have to quickly delete my chats with them for my own mental sanity (yes, you CAN create the life of your dreams…).

On the other hand, it’s deeply fulfilling helping people.

I’ve already mapped out the entire business for 2020- by the end of 2020, I’d like to enroll 105 students/clients into the program, which is certainly do-able.

If you have a large following and would like to help promote (for a % of income), then definitely reach out to me.

I’m currently working on developing organic marketing processes, which have been quite effective considering the time investment.

I am working on making these processes more efficient, giving value in my Facebook profile + other groups, and I’ve got some others method which I’d like to test which includes but not limited to:

  • “Tik Tok,” I’ve heard this is good
  • JV partners- basically if you have a large following you can promote for me for a % of revenue
  • YouTube
  • Email Marketing?? Maybe.
  • FB Ads

FB Ads is certainly something we’ll do, especially considering my advanced knowledge + prior experience, and they’re set to start running by or before April of 2020.

For now, I want to get some organic leads into V1.0 of the program, and start re-iterating and improving the program before I blow things up with ads.

Want To Help?

I am not opposed to receiving help, paid or unpaid, for this project.

By the end of 2020 I aim to see myself as more of a “manager” of the project than someone who is on the front lines.

Like I said it is deeply fulfilling helping others, however I am also susceptible to the emotions of others, so I don’t like spending too much time in support groups as they can often be negative and self-defeating instead of truly supportive.

Some things that the project currently needs help on are:

  • JV promotions (finding JV partners to promote OR promoting yourself if you have a large following)
  • FB organic marketing (I have created a process, but it needs to be refined)

This project is super exciting and the demand for a program that “cures” loneliness by helping people identify their weak points & fix them is fulfilling.

The 4 Causes of Loneliness

There are more than 4 causes of loneliness. However, these are the main 4 that I have identified in speaking with others and conducting extensive research on the subject.

#1: Logistics + Knowledge

If you don’t have good logistics to meet people (ie. live in the middle of nowhere), OR don’t know how to use FB groups, find events, etc. then you’re more likely to feel lonely.

#2: Self-esteem

This is the biggest ones. Almost everyone has opportunities, but they miss them because they don’t take the shot & lack self-esteem.

Even as I complain about Phoenix “lacking a social scene,” I’ve still met TONS of new people.

At the cafe I am currently writing at I met a super awesome marriage coach who helps prevent people from going through a divorce successfully.

How did we meet? He was reading a cool book, I commented on it, conversation started, and BAM we’ve been meeting every week to get coffee & hangout since.

That brings us to the third one…

#3: Conversational Skills

People don’t know what to say when meeting new people, or how to make conversations deeper (compared to small talk).

#4: Authenticity & Reality

The final one is that people are not authentic; they do not show their true face. They are not self-connected and living in alignment, so even despite all the friends/lovers/family they have, they still feel lonely.

Or, they compare themselves to IG models & others that seem to be “living life.”

My program addresses these 4 causes (as well as a few of the other minor ones) and we’re already seeing rapid positive results.

I’ll have a testimonial to share next week from a young guy that has already experienced great benefit with me. Woohoo!

Saying NO!

I’ve been saying “NO” a lot more recently, which feels great. If you struggle with loneliness, I encourage you to take every social opportunity by saying “YES.”

Once you get to a better point though, the word “NO” becomes powerful.

I was recently invited to a Vegas trip (for free accommodation + travel), but turned it down.

The idea was super exciting, but I decided that it would take away from this project.

The week that I was “supposed” to be in Vegas I ended up closing the first client/student for the Loneliness Project. By saying “NO” to that, I said “YES” to curing loneliness in others. Boom.

Are you saying YES to too many things? Stop it, and start saying “NO.”

Every time you say “YES” to something you say “NO” to several other things, and vice versa.

Within the yes is the no, and within the no is yes. It is yin fading into yang, and vice versa.

The ONE Thing…

I recently read the book “The ONE Thing,” thanks to a random guy I met in the cafe I’m currently writing in a couple weeks ago.

He had this book, I commented on it, and he’s the guy I’ve been meeting weekly. He gave me his book to read. I read it. It was great.

In life we can only focus on ONE thing at a time, at any given moment. Focusing on the ONE most effective task has been SO helpful in pushing this business faster than anything I’ve previously done.

I finally feel free of endless tasks, and it’s also why I’m hardly writing. My ONE thing is doing sales for this new business, and everything else is less important or unnecessary.

I’m letting other tasks build up, things get chaotic, etc. but ultimately I had to pick a priority and run with it. And now I’m seeing the results.

Are you doing endless THINGS but not getting RESULTS? It’s probably because you haven’t read “The One Thing,” which I encourage you to read.

Not every task is created equally; one task is the most important at any given moment. Focus all your attention on that until you have another ONE thing to focus on, etc.

Life is Simple. Be Happy.

I’m seeing through the ONE thing how simple life really is. I’m letting chaos on the outside build up as things don’t get done, yet the results are increasing as I focus on the ONE effective thing that gets me results.

It’s crazy how little you actually have to do to experience results. It’s all about prioritization.

What’s the ONE thing that you can do RIGHT NOW such that by doing it everything else becomes easier or unnecessary?

It’s true on a high-level and minute by minute level.

Right now I choose to write for pleasure; after I write, I shall do my ONE THING, which is sales.

I’m letting SO much else build up and not be done.

This “ONE THING” applies to happiness though as well. What’s the ONE THING you can do right now to feel happier such so that by doing it everything else becomes easier or unnecessary?

Life is simple:

  • Be healthy
  • Handle your finances efficiently
  • Do what makes you happy (do activities you love)
  • Find a partner, enjoy time with them, have great sex
  • Find great friends, enjoy time with them
  • Meditate & be in the now
  • Be decisive

Anyways, that’s all I got for you now. If you’re interested in this project, hit me up.

Otherwise I’ll talk to y’all later!


Intro to 2020

We’re nearing up on the third week of 2020, that was fast! I’ve been in Phoenix for the past few weeks still, though I’m looking to get out soon.

In today’s post just wanted to share some of my reflections from my recent mistakes, how my 2020 is going so far, and what I aim to accomplish in 2020.

This post is more about my travel plans + experience around the world, with some lessons sprinkled in. Tomorrow’s post will have less logistical data about myself, and more actionable information for you.

America: Cool, Kind Of

I’m not gonna lie. I’ve been dying of boredom living in the Phoenix area. This is mainly because my family’s residence is far from downtown Phoenix, technically in a small town.

It seems that the general vibe of the Phoenix area (and Arizona as a whole) is more family-based, slow living. It’s frustrating for my social butterfly heart.

In the entirety of the Phoenix area- which from one side to another is more than half the distance from Sofia to Plovdiv- there is a grand total of three party areas.

All of the bars & clubs are on three separate areas, yet they still manage to be mind-numbingly dead on weekdays. Only last Friday was it relatively okay, yet still many dance floors remained barren.

Even with Arizona State University back in session, the clubs are still SO meh here.

However, I am rarely in downtown Phoenix, as it’s the farthest club area from my home, so perhaps there it is cooler. Bad logistics is frustrating.

Lesson learned: I definitely do not like areas that aren’t walk-able, or don’t have a vibrant social scene. The entirety of the Phoenix area (around 5 million people) seems to have LESS going on than “small town Chiang Mai” (population 220k).

Planning to Fail?

I didn’t plan to stay in Phoenix so long actually. The combination of jet lag + reverting to a previous save” of myself left me a bit dazed and out of it.

I did feel excited to return to America. Great customer service, cheap electronics, and food diversity is great. Everything in native English makes things easy.

However, I think that I would enjoy other areas than the Phoenix area. I didn’t have a clear plan on “what to do” though, so I quickly fell into old habits & loops until too much time had passed.

I’ve learned now that certain environments can GREATLY affect your behavior. In my case being around family + old friends triggered me to act in old patterns, many of which were not productive for my well-being.

I kind of got locked into old habits. I’ve since improved a fair amount, though I still need to get out & reset.

Ultimately I let too much time pass without deciding where to go, and I must go to Texas for a business trip. This created a difficult situation in which I could either stay in Phoenix with family but remain bored, OR go somewhere else to be happier yet still have to return for the Texas business trip.

It was a hard choice- Mexico + other countries ‘south of the border’ were calling me but my values for 2020 is to “travel less, focus on connection more,” so I’m headed to Montreal, Canada next Wednesday despite the absurdly frigid temperatures.

And by absurdly frigid temperatures, I don’t mean the Bulgarian version of cold which is currently -1C in Sofia. The forecast in Quebec for my arrival is currently -42C in some areas.

This is Canada, my friends! But… At least I get to practice some French?

Lesson learned: by not planning for my next step BEFORE being jet lagged and in a previously unproductive environment, I fell into old patterns very quickly and ended up missing out on an action that might be ideal for my happiness.

Another lesson: being decisive and going to Montreal was the right choice. It was eating me up for some time but I kept procrastinating, but I could finally sleep well after I bought the flight.

Why Canada over Mexico?

In my previous post, where I wrote about my 2020 plans, I explained that I was done traveling to new places, for the most part- unless it was an explicit vacation with friends OR there was substantial evidence that I would enjoy moving there, and thus it would be a more-permanent move.

Mexico is cheaper, nicer weather, etc. but ultimately I’ve decided to stick to my values.

It’s been a while since I’ve experienced such cold (in my hometown it’s -11C right now in the day) but it’ll be worth it for my favorite bars, favorite restaurants, etc.

Now… I need to buy some serious Winter gear.

For my Montreal friends: I am excited to be coming! I’ll be there until February 6th, and I already have several of my favorite events lined up.

Despite the deathly cold temperatures, Montreal is STILL more of a lively city than Phoenix it seems…

If I were to live in America- which I’m not opposed to down the line- I’ve realized that it would have to be in a more walk-able (or fast commute) place, such as California (NOT L.A. but the smaller cities like San Diego) or Boston.

After Canada: Business in Texas

After Canada, I’ll be headed to Texas for a yearly meeting at my top client’s company.

I’m quite excited for this event, and it was necessary that I go. This is what created the whole dilemma & frustration for me- I wanted to go to Sofia or Chiang Mai, however I would have to be in Texas in February to guarantee my contract for the year of 2020.

There are some older board members in this company that do not understand the concept of remote work- how can Michael work from Thailand, Bulgaria, Phoenix, everywhere?

By showing up in person it allows me to leverage my social skills to maintain the contract. I just found out I’ll also be speaking to the company on two of the days, which I’m slightly nervous (but more-so excited) for.

After Business: Freedom

I feel quite frustrated to be stuck in North America at this time of year to be honest, which may have not been clear in the previous paragraphs. I am writing dispassionately on my blog these days, as my priority is elsewhere (more on that later).

I wanted to scope out Phoenix as a place to live, which I didn’t do a good job of doing quickly.

Quickly I realized it wouldn’t be the best place for me to live- due to long commutes + lack of social scene- however I stayed too long.

It was a hard choice: my visa was still pending in Sofia (can’t go until February), Thailand is a LONG + expensive flight, Phoenix bores me to death, and Montreal is expecting a brutally cold Winter.

Others would say “just go to Mexico,” and I have friends in Mexico. But like I said, I’m a bit burnt on travel- long-term social connection is a big value.

So I’m stuck in North America until the end of the business trip in Texas.

After that I intend to return to Phoenix for a week max to enjoy time with family + friends in Phoenix, mainly family though, and then I’ll be off to Sofia or Chiang Mai.

However, Chiang Mai has “smoky season” every year between February-April, in which pollution levels reach an all-time high.

Funny enough Sofia pollution levels are quite high now as well… However they’ll be nothing like Chiang Mai when smoky season kicks into full gear.

The idea to go to Bangkok or the islands down South is in my mind, but my values for 2020 dictate that I should not go unless it’s an explicit vacation or I intend to move there.

If I suddenly have MANY friends go to a specific island (ie. Koh Samui) THEN I will go there in February, however it’s not looking like that’s gonna be the case.

It will be most probable that I will return to Sofia in February, as sad as it makes me to extend my farewells for another 3 months to those I love & miss in Thailand also.

I intend to arrive in Sofia on such a date so that 90 days later is 1 week after May 14 because May 14 is my birthday.

In 2019 I did absolutely nothing for my birthday, and the trend has always been that my birthdays are less-than-exciting.

I want to make up for the apathy by purposefully celebrating my birthday in Sofia, Bulgaria in the best way possible.

This also adds another stone AGAINST going to Thailand in February- I’d only stay 1-2 months MAX so that I have 1.5 months prep before my birthday to plan something epic at a bar.

Thailand vs. Bulgaria

I THINK that at this period of my life I’d like to obtain a permanent visa for Bulgaria, which is still quite difficult. It’s an absurd amount of money, especially compared to the work they require you to do.

Actually, I wouldn’t complain about the money IF I could get residency WITHIN Bulgaria, like most normal EU countries allow as far as I know (ie. Germany).

However, they make you fly to Chicago MINIMUM 2 times just to get a visa, AND pay their fees.

It’s making it hard to move to Bulgaria and live there long-term. So for this year, as I’ve written before, will likely be the case of me going to Sofia for 3 months, Chiang Mai for 3 months, returning to Sofia for 3 months, then finishing the year in Thailand (then getting a visa for Bulgaria).

Who knows what will happen in that time? Maybe I will fall in love with Thailand more, and give up on Bulgaria. Maybe I will decide to live in Boston.

It’s a shame the visa process is so complicated. It’s okay that it’s a bit expensive- these things are worth paying for. The primary frustrating part is flying in-person to Chicago, two times, and the second time they don’t even tell you when to expect to fly back- they just expect you to pack up and go at their whim. Ugh- what about managing accommodation, cheap flights, etc.?

I don’t know if I wish to live in Bulgaria long-term. There’s a lot of downsides.

But for now, I have the best friends in the world, so it’s worth it. We’ll see where the chips fall though, as I’ve had the best dating & culinary experiences in Thailand.

I’m chilled out though. You know, life is simple: just do what makes you happy. And sometimes there are obstacles like visas, and sometimes life shows you new paths that you never would’ve expected. Just gotta go with the flow.

Business & Life Goals

Stay tuned for my next post tomorrow, where I’ll share my business & life goals + direction for 2020.

2019 Reflections; 2020 Plans

2019 is coming to a close, and with that a new year: 2020.

For me this has been quite an incredible year, however included in the painting a few dark spots.

In this post I will publicly share some of my own reflections for 2019, and write about some plans/goals for 2020.

Feel free to reply with your own thoughts on this, as well as your own 2019/2020 stuff.

2019 Reflections

#1: Be Decisive– the worst thing you can do is be in a state of limbo.

If your heart gives you even the slightest hint as to what the “right” decision for you is, then just follow that.

In the end it doesn’t quite matter what decision you make, as you can always adjust as you move along.

If you make the “wrong” inauthentic decision, you can adjust course later. For example, if you decide to live in a city you end up not liking, you can always leave.

The only “wrong” decision you can make is not making a decision- of course you need to give yourself time to make the “right” decision, but there does come a point where you just need to act and deal with the consequences.

Don’t regret anything; just adjust course ASAP.

#2: Keep it Simple- How do you be decisive? By keeping it simple!

Define things into their simplest components possible. For example, earlier this year I was telling victim stories about a break up and bad visa situation. That never fixed the problem.

When you define things into their simplest components, the advice that you need to hear is often quite easy to see. You often don’t need to ask anyone for advice.

If you still need to ask for advice, you can more easily receive it. The more complex the story you tell, the lower the quality the advice you will receive.

#3: Enjoy Darkness– Even sad emotions have positive expressions.

When you give in and surrender to your emotions, you can experience them fully which helps you release them.

Bad emotions give you lessons, and by feeling those emotions you ensure that you don’t get stuck in a loop of repeating your problems over and over.

There’s also a positive expression of each emotion, though we aren’t often taught that:

  • Anger – workout
  • Sadness – write poetry, redefine your life
  • Depression – workout and work on expression
  • Anxiety – an opportunity to overcome fear

#4: Reflect More– Seriously.

When you just sit down, journal, go for a walk, jog, whatever and give your mind time to sort itself out, it often does. You will know what you need to do.

Do not derp on social media, YouTube, drugs, etc. (it’s okay to do, but if you need answers in your life you’ve gotta embrace the pain that boredom carries with it until answers come).

#5: Everything in Moderation– including moderation.

In life there is yin & yang, left and right. Don’t get jammed on one side, though sometimes it’s definitely more ideal to stick to one side.

For example, you need to embrace reality but also be spiritual. Create wealth but also create spiritual wealth. If you get jammed on one side, you end up “needing” the other (ie. the poor yoga instructor, OR the hollow wealthy man).

However this balancing of opposites is not always absolute; for example, it’s generally wiser to lean to the side of health than the lack thereof.

#6: Just do what makes you happy– stop saying “should.”

Granted it doesn’t hurt anyone else, just do it.

You need to figure out for yourself what makes YOU happy, then just do it, without getting stuck in habits, routines, “shoulds,” ego, or pressure from family or friends or society, etc.

Life is simple. When you keep things simple, and define what you want, the steps to get it become rather simple.

It’s just easier to stay in routine than to repeat this reflection process, but it’s important you stick to it.

#7: Meditation is amazing.

I’ve now meditated almost every day for over a year- and the benefits are obvious.

It’s helping with the whole “clarity & simplicity” mindset I have. I’m also judging others way less, letting go of my former arrogance, and taking action in reality instead of in my mind.

Other 2019 Reflections?

I had several others, but I felt like these 7 would be the most benefit to y’all. Now here are some things I’d like to do in 2020.

2020 Objectives

#1: Long-term Conscientiousness.

I’d like to be more of a long-term thinker, which has naturally been happening as I move through life.

Instead of planning life by the month or day, I’d like to have an idea of general milestones for the next year.

This includes business success, relationships, and health. More on that here:

#2: Go to the Gym.

I’ve wanted to do this for quite some time, but I haven’t due to the whole traveling thing; it’s much more expensive going to the gym when you have to constantly cancel memberships…

I have a current workout regiment which keeps me quite fit, but not optimal- I’m able to build a ton of strength, but my muscles don’t “pop out” like they would if I were lifting heavier weights.

This year I achieved my goal of running 5k in under 20 minutes, and also for the majority of the year did a push-up/sit-up routine. The results are showing for my abs, but not for my arms.

Like I said I’m building strength but not muscle size, and looking better is a huge motivator for me. So, I’d like to upgrade my workout routine into the gym instead of doing what I’m currently doing.

#3: Ergo Work Setup

My days of working at a cafe are coming to an end!

I was meditating a few days ago, and my shoulders, neck, and head asked me to start taking better care of them.

Back when I first started in business, I had a dope ergo setup that also included a standing desk. Since traveling, I’ve not been able to easily recreate this.

It’s not hard work; I just take some books, buy an external mouse + keyboard, and work at home instead of at the cafe.

Since experimenting with an ergo set up just for the past few days I’ve felt a TON better. It’s crazy how much more endurance I have, and now I realize that previous “work fatigue” I thought I had was actually me hunching over!

Also, I’d like to work more from home instead of a cafe, just so that I can handle business calls, etc. Working from cafes is really fun though, so I’ll still do that, just for less time.

#4: Long-Term Living Situation

I will be more thoroughly investigating a long-term visa for Bulgaria, as that is where I tend to feel happiest.

However, this last trip in Thailand was 11/10 amazing. So if I can’t get that visa, then I’ll do 50% time in Thailand, and 50% time in Bulgaria most likely.

No promises yet though- I’m doing a little bit more reflecting to confirm my long-term living situation.

I’d ideally like to live in a one city- any city (ALMOST)- but I’m not quite committed to any place yet. The only place I’d pull the trigger on is Bulgaria, which also happens to be the hardest place for me to get a long-term visa >_>

That being said, even 50% Bulgaria and 50% somewhere else is nice, because at least then it’s certain, and I can probably rent one place and have it work out financially.

Like I’ve written many times this year, the whole “digital nomad” thing is kind of wearing on me. I need a main base, and it’s kind of funny how easily I’ve gotten stuck in this way of life.

I wrote down for my goal list “less travel, more focus on long-term connections + dating, and more focus on my bases as well.”

I’m also feeling more capable of handling deeper, longer-term relationships…

#5: Embracing Reality

I’m looking to embrace reality more and more, and apply my decision-making skills to this year to live a much more fulfilling and relaxing life.

Some moments in the past week I’ve been thinking things “should be like this, or they are like that in another country, bla bla bla” but I’ve silenced that victim bullshit and embraced reality.

It’s a lot better when you do that.

Anyways, what’s up with you? What did you learn in 2019, and what do you plan to do in 2020?

Let me know!

Thanks – Michael