Category Archives: Financial Freedom

My New Project: Curing Loneliness

Some of you may have noticed that I stopped writing about digital marketing- instead, it’s about loneliness and conversational skills. 

In today’s post I’d like to cover my new project, what it aims to do, my struggles with it, and my goals for it- publicly. 

I’m considering openly writing on a personal blog my progress with it, to inspire other entrepreneurs, and also hold myself accountable. 

Anyways, here’s everything about the project as well as my struggles. 

The Cure for Loneliness? 

The aim of my project is to “cure” loneliness. This means taking someone that feels 7/10 or greater loneliness, and bringing it down to 3/10 or less- permanently. 

Before I began this journey, I was focused on a lot of B2B (business to business) digital marketing. 

This is great and all, especially because I have one really awesome high-ticket client, but many clients are…. Ugh. Finding great clients takes work. 

In a couple instances I would launch Facebook Ads for clients, only for the clients to not call the leads I got them within a reasonable time frame (24 hours or less). 

Do you remember the ads you saw 5 days ago? I didn’t think so. Yet still these clients were angered that the leads didn’t immediately convert into paying customers after procrastinating on calling the leads despite my explicit orders to call them ASAP (I even setup a system that auto-emails them every phone # IMMEDIATELY). 

Ultimately I just wasn’t feeling too passionate about it, and I’ve known for a while that I’d rather do digital marketing for myself. I’ve developed some great skills, and many people can’t value that, or they have requirements I refuse to fill (ie. showing up at an office). 

I LOVE making Facebook Ads, and it’s something I could easily do for clients that were giving legitimate value to their prospects. However finding great clients like that that also didn’t have a great marketing team already proved difficult. 

I enrolled in a business program, Sam Ovens Consulting Accelerator and it’s taught me a lot. It’s also helped me redefine how I can help people. 

One of the exercises was to ask many of your friends what your strengths & weaknesses are. 

It became apparent to me that most people valued my social skills, which is NOT something that I was born with- I worked hard to develop exceptional social skills. 

I then sought to define what problems teaching my skills would help, and at first I thought it would involve something like teaching how to pick up girls or something, but then I went even deeper: 

“What problem are those guys struggling with?” Loneliness. 

I created a research form, which got nearly 1,500+ responses overnight with little promotion. 

Boom, the project was validated. 

Now the goal of the program is to “cure” feelings of loneliness by addressing the main causes such as: 

  • Logistical skills (ie. learning how to leverage social circles, find groups, etc.) 
  • Self-esteem (increasing confidence, taking action) 
  • Conversational Skills
  • Authenticity (you’ll feel lonely if you aren’t being authentic/purposeful in your life) 

Very quickly I got the first client for the program, and the next person I helped gave me an exceptional video testimonial. 

How the Program Helps People

By addressing the 4 causes listed above, people will naturally stop feeling lonely. 

This is something I’ve done in my own personal life, and something I’ve helped friends & acquaintances with naturally, without asking for payment. 

Right now it involves 12 weeks of 1 on 1 coaching, however I’m finding this to be much more emotionally taxing and exhausting than I had anticipated. Adhering to a stricter schedule is a bit difficult too. 

I knew since the beginning I wanted to create an online version of the program- it’s easier for me, my clients, and everyone involved. They can get a lot of advice quickly, whenever they want, without having to show up to a call. 

The program will also involve group coaching and an online platform, all aimed at helping people to feel connected, purposeful, and authentic. 

Problems & Struggles

Every path in life has its problems, and this path is not unique. This new venture has brought with it some unique problems I had not faced before. 

Calling prospects and people interested in the program is time-intensive, and not yielding the best ROI that I would’ve liked, when considering that I’m also putting in the work to organically get the prospects. 

The program outline is great, but I’ll also have to sit down and spend weeks (or months) recording the online program, worksheets, and other tools necessary. 

I had a virtual assistant that didn’t perform so well, and claimed to work a lot more hours than he possibly could’ve worked considering his result output was ridiculously low. 

Promotion & Testing

The biggest struggle is in promoting & testing the program. I’ve already validated the offer both in terms of form engagement and buying prospects, but now I’d like to validate the online version of the program. 

I’d also like to remove myself from the buying equation, and allow people to purchase via a sales page or webinar instead of having to call with me. This is the only way I can scale up and help more people in the process. 

I’ve struggled with defining how exactly I should promote. Some methods are obvious, like: 

  • Creating YouTube videos (which I’ll do) 
  • Creating FB videos (upload YT to FB as well)
  • Posting on FB, and add friends in mental health support groups to funnel them in
  • Email list, except for writing about this topic
  • Blog / SEO 

However, most of these things are long-term, and harder to quantify. They’re HIGHLY effective, especially SEO & YouTube videos (and then engaging the Email list once it’s built), just now short-term. 

I’d like to find something shorter-medium-term, and I know just what it is, but there leads to the next problem. 

Facebook Ads & Testing Ads

I know I can create great Facebook Ads. Naturally that’s what I want to do, but first I must create the initial offer. 

That’s left me locked, as there are a couple different strategies I could go about doing, all of which are great (but what’s most effective)? 

I’m also trying to figure out the most cost-effective method to test the ads. Herein lies the problem: 

My program is extremely valuable, and I know it helps people. I’m also putting in a TON of time & effort into creating it, and offering other things such as group coaching calls. I intend to price the program to at least $1k, but very likely much more. 

If I run ads for a $1k program, I MUST have a larger ad budget to test. 

For example, I can spend $900 to make 1 sale because that profits me $100. However, I don’t know which ads will work, therefore I’ll have to spend $2,000+ to test in ads, and I might not make anything back. 

There’s a lot of risk involved when testing ads for a high-ticket offer, and I don’t have thousands upon thousands to throw around. 

The SECOND option is to create a low-ticket offer, for example $50 small-version of the program. It could be like the basic fundamentals, or “9 epic conversational tricks.” 

While this program wouldn’t be as profitable, it would more quickly allow me to build an Email list, YouTube channel, and other followings. Why? 

Let’s say I have that $50 offer. I can test with $200 on ads on Facebook, and if I don’t make any money back, that’s totally okay- I only lost $200, so I can refine the offer and then test another $200, repeat until success. 

Do you see the problem here? The $1,000+ offer makes me profit big-time, and it is the true value of the full-scale program, however I do NOT have the budget to test a high-ticket offer with ads, only a small-ticket offer. 

Also, the low-ticket offer would NOT have the goal of making a profit. My goal would be to spend $50 to make $50, thus building an Email list of people that are interested in improving their lives and willing to improve. 

THEN via Email marketing I would sell them on the high-ticket program. 

If I try to sell simply the high-ticket offer, I will likely have to use organic methods to promote it, and if I sell the low-ticket offer, I can use ads (which I’m better at), but then I’ll have to create a longer, more complicated sales cycle to make profit later. 

Long-Term Sustainability 

Another thing that’s been on my mind is whether I should sell the high-ticket program, or create a subscription product on the low-end that offers long-term support. 

For example, create an online program that has continuous video updates for $37 per month. 

This creates long-term revenue streams, as people stay engaged in the course and continuously improving their lives. It also allows me to help more people because more people can join. 

Some course creators such as Mark Manson price their exclusive blog posts + programs as low as $6 per month… BUT it adds up SIGNIFICANTLY when you consider just how many people are subscribed to him! 

I don’t always read his premium posts, and I’ve only gone through one of his courses (the long-term travel one, several years ago), yet I remain subscribed to his program because “it’s only $6 per month.” 

Pick One… or All? 

There are 3 main ideas in my mind with program pricing: 

  • #1 A single high-ticket ($1k+) offer 
  • #2 A low-ticket offer ($50-ish), combined with a high-ticket offer (via Email marketing) 
  • #3 An affordable subscription product ($37 per month or less).

#1 is profitable, probably sustainable for several years, forces people to commit to their improvement, BUT I won’t be able to run ads for it just yet (need to close more deals to reinvest in ads). 

#2 is more work, but allows me to run ads ASAP, which is my forte. However, to make real profit I’ll have to wait longer, and spend more time working on a long-term sales cycle. 

#3 is a proven, sustainable model for long-term success. However, profit will come slower, ads may not initially be profitable, and the cheaper pricing may contaminate the program (in the sense that non-action takers will join then complain about not getting improvements, as the price point isn’t enough to kick them into action). 

Business Mastermind 

I’m not a genius. I’m sharing this publicly to get some feedback on your thoughts on this. 

My goal is to maximize value to customers, change the world, and cure loneliness. I also want to make sure that I create abundance for myself and those involved in the project long-term. 

Of course there will be iterations for down the line, but for getting moving right now… Do you have any thoughts on what’s best? 

If you’re doing any personal development or entrepreneurial stuff, then also hit “reply.” 

I’d like to create a mastermind of people committed to changing the world, improving, and growing a successful business. I’d like we all grow together, so reach out to me if you’re interested in growing (and more importantly, contributing, as we must all give to help each other). 

Excitement & Accountability 

At any rate, I feel very excited. This path is my “true path,” and I’ve known it for a long time. 

I’m writing this in Montreal, Canada. I remember 2.5 years ago at the cafe down the street I was talking to my friend about creating an online course for his art business. 

I was talking too much, but afraid to do what I really wanted. I had created an online store, but turned off the ads too soon (I even made a little profit from some ads!). 

B2B was never for me long-term, at least in the way that I’ve been doing it. Working for clients is great for providing for yourself but it doesn’t give you long-term freedom (unless you’re willing to improve your methods, which I was unwilling to because I knew in my heart THIS path was for me… Maybe it’s for you). 

I’ve always wanted to sell B2C (business to consumer) online, whether it be via a store selling funny T-Shirts (which was a side-hustle I did 2.5 years ago, make some profit, but gave up too soon due to losing money for a hospital visit). 

Now I’m on that path. 

I’m sharing this so ya’ll can hold me accountable to this path. Right after I write this post, I’m deleting all video games… Normally they’re deleted, but since returning to Phoenix I had re-downloaded some. 

Lesson learned (yet again): video games, for me, are an immense, soul-sucking distraction! 

This project is much more fulfilling, I feel better after a day of work than after a day of gaming. 

So, hold me accountable and make sure I change the world. Join my mastermind if you’re on a similar path, and let’s upgrade our lives together (while helping others and providing real value to the world). 

Have a great day, and keep crushing it in your own path. 

Thanks, 

-Michael 

Thinking Bigger & Lifestyle Design

The great problem of thought is that it is often limited by that which is real and can be seen, felt, heard, or previously thought.

Take a moment, breathe, and listen to your thoughts to the next 30 seconds. I can bet with extremely high accuracy that your thoughts are not original; you had these same thoughts yesterday, and the day before, and the day even before that.

The way we perceive and organize are lives are often determined by our thoughts- and our thoughts are often created by other people or our environment, rather than truly unique and beneficial thoughts.

When you get into a certain “vibe,” you begin to experience a certain reality. The more you experience this reality and think about it, the more “solidified” and real to you it becomes- thus further perpetuating the reality.

Only now do I truly understand this. Me explaining it from the perspective of an “average person” would not make such a statement believable, so let me show you how it is become true for me and the implications of it.

The goal of this post is both for me and you to understand the limitations of thought & experience, and to find ways together to transcend our limited thinking so that we can create a better life we really want to live.

My Vibe, My Reality – The Absurdity of My Life From Outside Perspective

Earlier this year I relaxed in one of the top coffee shops in the entire world in Chiang Mai, Thailand. The coffee was some of the best I have ever tasted in my entire life. It was constantly packed and expensive for Thai standards.

I sat with my new friend from Finland. We shared stories from around the world, experiences in Thailand, and talked about relationships.

He had met an American woman, and they had near-instantly fallen in love. They video chatted from separate continents then decided to give it a go. So they flew across the world to travel together, and had been together passionately ever since.

We complained about some of the difficulties of our lives. Finding AirBNBs. Dealing with visas & currency exchanges. Finding WiFi to work from.

It dawned on both of us the absurdity of our conversation- it was good that we didn’t talk too loud, as the other patrons might have been offended as is often the case with those who complain about “first world problems.” And let’s be real, our problems are 0th world problems because we’re already in the top 1% of the first world.

You see, me and my Finnish friend, and his American girlfriend, we aren’t normal people. You already know why I’m “different.”

We are digital nomads. We work remotely while exploring the world. We live in cheaper countries to live bigger and save more, but also work on our online ventures passionately so that we can adventure to expensive countries as well.

Digital nomads do not typically have a “home base.” It’s quite normal for us to leave suitcases worth of belongings in different locations in the world.

At that day in the cafe, I had one suitcase worth of belongings with a friend in Sofia, another bag worth of clothes at a Bulgarian friend’s village, and the rest of my stuff in my parent’s home in the USA. “My stuff” was spread across three continents, and it wasn’t a big deal.

In the beginning of being a digital nomad, things were exciting and shocking. It felt like I had found the secret to life (as does every digital nomad). Suddenly you have the ability to be anywhere in the entire world, you can work from anywhere, you can work anytime, you can essentially create your life.

It is the epitome of the 4 hour work week. While the both of us were not quite financially successful, we had the ability to live a life freer than the majority of the world.

And there we sat, in one of the top cafes in the entire world, in Thailand, COMPLAINING!!!

The Self-Perpetuating Absurd Echo Chamber

I am often reminded when I speak to others about “what I do” of just how “lucky” or gifted I am to have this life. Actually, it isn’t that hard, but it is so different than most people can’t believe that it can actually be easy!

In the first year of this lifestyle, the difference in vibe and experience was so different that it was quite apparent to me how amazing it was to be able to live that life.

Throughout the second year, I had habituated to this way of life. It is certainly better for me than a 9-5 job or University path, but it is just a way of life filled with its own set of problems as well.

This life also doesn’t make me immune to normal people problems, such as relationship troubles. In fact it can amplify them- I spent a lot of my second year in pain over a relationship which ended.

Now here’s the point: me and my Finnish friend, and the rest of us “digital nomads,” live in such a vibe to where this is SO NORMAL that we often can’t even realize just how lucky or gifted we are!

It can seem absurd to most everyone else to complain about our problems, especially because on the outside a lot of the solutions seems to simple.

In the “digital nomad vibe,” it is hard to settle down because you are always craving more. You want a relationship but you also want to adventure and explore. You always want more experiences, and because you’ve had so many experiences it becomes harder to settle because you’ll always be acutely aware of the lack of any one place you are.

But in the “normal person vibe” the solution is simple: pick a damn city and settle there! Stop moving around. Build a life somewhere!

I am a digital nomad in this moment. And the longer that I spend in this vibe, the more solidified the identity becomes and thus the reality. After 2+ years of this, it’s become a way of living. It is normal to me, and I’ve disconnected from “normal ways of living” so much so that I can hardly fathom it, or relate to it entirely.

The “Vibe Blinders” & Conflicts Thereof

When you are on a certain “vibe,” you become blind to other realities. It becomes so normal for you to live and experience life in a certain way that you forget that there are other ways in which you can live. You get trapped to the very thing you jumped into.

This is why I gave the example of my life & my Finnish friend’s life. We are digital nomads and as absurd as it sounds have complained about problems that many people would love to have.

Living a life completely free to travel anywhere in the entire world has become so normal to us that we have disconnected from what it is like to have a 9-5 job somewhere like most people. Or to be struggling in other ways.

This is where the problem of a “vibe” comes in: you become “blind” to anything else BUT your vibe!

The digital nomad relates easiest to other digital nomads. We seem to find each other and “get” each other so much. This just reinforces our own reality.

Even if I am not around other digital nomads, the reality is still self-perpetuating. I can’t understand intimately the lives of my friends in Sofia, Bulgaria or anywhere. It’s simply out of my reality. It’s normal for me to be in airports, dealing with SIM cards and accommodation problems, and all these other things. It’s just my life.

Herein lies the problem with “vibes.” You develop “vibe blinders” and this creates conflicts because your problems also become self-perpetuating.

It was Einstein that said “we can’t solve a problem on the same level that created them.” But all too often everyone is trying to do just that!

Most people don’t believe that the digital nomad life or ANY other life is possible for that matter.

They are trapped in the vibe of the masses, which is to go to University, get a job, and then work and then retire. Not that it’s an inherently bad path, but it may not be ideal for an individual and there may be other lifestyle design for that person to do!

I recently met a beautiful girl- I’d love for her to be a part of my life. I hope that good things will come of it. She wants to travel and experience the world as I do. And to be honest if she can do it, then I may give up settling in a home base for a while and we would travel for a while.

But the problem is that this vibe is so far off from her current vibe that her “vibe blinders” prevent her from realizing just how easily possible it is.

It’s simple: get a remote job, travel. That’s it. I can teach anyone how to do it and within 3 months be location independent (assuming they also take massive action on what I say).

Let me restate this cleary: to ME in THIS VIBE, it’s EASY to work remotely while traveling. But she is in another vibe, and is blind to the fact that it is extremely easy and possible!

This is true of any skill or path which you want to take in life. I’m discovering more and more that things are really easy in life, especially if you pay someone to coach you or guide you.

You can learn how to be sociable, get girls (or guys for you ladies), create parties, travel, grow a business, whatever you want. The only problem is that your current vibe is in conflict with this and so you don’t believe it’s easily possible, and thus you don’t take action to create this reality.

I hope I explained clearly the absurdity of vibe blinders by using my own situation as an example.

To most people being a digital nomad and location-independent is absurd and completely out of their reality, and so when I show you just how “normal” it has become for me (and others) it should really outline the importance of recognizing vibe-blinders and what vibe you are currently in.

Restrictions in Thinking: Echo Chambers

When you are at a certain vibe, your thinking and reality become distorted in a way that perpetuates that reality.

You may be more fit for a certain type of life but you don’t even realize what is possible. You have been born into a certain life, had certain influences, and this created your thinking which sets the path of your life.

A lot of our thoughts in life is very non-original. It is provided by others and the situation we are born into.

“I am American and you are XYZ,” the proud American shouts, without realizing that humans are basically the same everywhere. And so does the Bulgarian, the Thai, the French- everyone shouts their country proudly as if it’s the only thing in the world, or as if there is some superiority to it when in fact there is nothing superior at all.

When you are in any vibe, this vibe often creates an echo chamber. I’ve switched vibes in different areas of life and this has become quite apparent to me now.

The digital nomad lives in such a way where they do not have a permanent home. They are struggling in certain ways. They are thriving in others. There are inherent problems and upsides, but it all becomes an echo chamber.

The same is true of the “beaten path” of University, 9-5, then retirement. When you follow that path, surround yourself with others on that path, and live that path then it becomes reinforced and you enter an “echo chamber.”

This is where the danger comes in: these echo chambers prevent you from switching to new, creative methods of thinking and being. You think in a certain way. You act in a certain way.

But is this productive to fixing your problems and creating the life you want?

Creative, Original Thought- Do We Have It?

It’s probable that creative, original thought is a rarity. I know for myself that the vast majority of my thoughts, as much as I’d like to proudly proclaim them as my own, are not from me.

My beliefs and experiences in location-independence and travel and business and all that are the direct result of the books and YouTube videos I watched. I simply picked up other people’s vibes and thought processes and started creating the same reality for myself.

Perhaps just 1% of thought is original. Or even less. Or slightly more. It’s hard to say, but it’s safe to say that most thought comes from others, your environment, and your biological drives (I’m hungry, I’m cold, I’m horny).

This is why most people follow the same path, and the hierarchy of life is shaped like a pyramid.

Most people don’t realize that they can consciously choose their influences, and so they just follow what everyone else is doing. They think that is “right” because everyone around them is doing it, so it becomes a self-perpetuating reality.

I’m sure that creative, original thought exists. Just way less than we imagine. It seems to come as an epiphany from silence, intense working out, or meditation in nature. Or when we “let go” from a problem.

The vast majority of other thoughts we can all agree on are not original. You have them day in and day out.

This is why books like “think and grow [you know this word, but I can’t type it because this Email might not deliver then thanks to Google’s spam detection]” exist.

The whole point of that book is to start thinking a certain way so that you can attract things to you in order to become more successful. It’s about taking conscious control of your thought patterns!

Unknown Unknowns

Now here is the problem of this whole vibe thing. When you have “vibe blinders” on, which we all do, your thoughts gets caught in an echo chamber and your reality becomes self-perpetuating.

This means that there are “unknown unknowns” outside of the loop you’re stuck in, and these things could help you meet unmet desires, achieve your dreams, and live the life you truly desire!

But how do you find these things? By definition “unknown unknowns” are difficult to discover.

For example, you may know that you don’t know how to cook. That’s an “known unknown,” meaning that you are certain that you know that you don’t know this.

Many people- myself included- have ways of thinking and opportunities that we don’t know, but we don’t even know that we don’t know them.

The problem then becomes that our life gets set by “initial conditions.” You are born into a certain reality. Then you embrace that vibe, as you don’t know anything else exists. Then you live a life based on this vibe.

Your life becomes dictated by the situations in which you were born into, things which you had no control over. Is that a life you want to live?

In the Hunt for Creative, Original Thought, Vibe, and Solutions

It was recently through a friend that I had an epiphany. I’ve recently been wanting to find more of a “home base” and start to relax instead of constantly traveling in the digital nomad life.

But the past week has actually been really awesome in Sofia, Bulgaria- and I’m kind of feeling inspired to travel again. The problem was that I wasn’t taking care of my social or dating needs.

It was an unknown unknown. I knew I had a problem, but I didn’t know what it was or how to solve it. This unknown unknown was causing a lot of pain in my life and the home base may not have fixed the problem.

Suddenly I’m feeling more self-confident, self-reliant, and happier. I feel like I can take on the world and go anywhere and be anything. Perhaps I could go back to Thailand, I think- or hell, I’ll be okay in USA also if I choose to live there.

An even greater epiphany which I had (as provided by a friend) was “fuck it why not have a home in all three locations?”

USA is awesome, Bulgaria is awesome, Thailand is awesome. Why choose? Why not just grow the business then have a home in each country and be completely free to choose?

Boom. Mind blown.

I was SO stuck on the “digital nomad vibe” or the “one home” vibe that it never occured to me that I could have multiple homes, or at the very least have a home in one place and then get a very fine AirBNB in another place.

The math behind it isn’t absurd either! The cost of getting a home base in Las Vegas or the Phoenix area would be roughly an extra $1,000 per month, perhaps a little less maybe a little more.

That’s just one extra client that I would have to close, and then suddenly I could have an awesome “main apartment” but my quality of life wouldn’t change at all if I wanted to travel to Bulgaria or Thailand.

The math is simple- close one more client. Easy. That can be done within 3 months. But why didn’t it occur to me earlier? Why was it so turbulent?

Well as I wrote earlier, it is the “vibe blinders” that prevented me from realizing that I could easily have multiple homes around the world, and have the best of all worlds.

Another thing which I realized was this: I love Sofia, Bulgaria for living but I’m also curious to live in the USA. Flights one-way from Vegas OR Phoenix to Frankfurt are quite cheap (less than $300 USD I think), and then one way from Frankfurt to Sofia is extremely cheap (like $50 or something).

I could easily have a home in both Sofia AND the USA, and switch between the two rather easily. Then take occasional 1-2 month vacations in Chiang Mai, Thailand.

Another epiphany that I’m having is that I could have multiple non-serious relationships around the world (ie. in Sofia, USA, and Thailand). And this way my dating life never suffers. Or I could meet a special girl that also would be motivated to live this life of freedom and adventure, and then BAM the need gets met anywhere.

The original motivations for having a home base have other solutions. My problem was that I could only think in terms of previous vibes that I had experienced.

Those two main vibes are: live in one city and create a life there, OR digital nomad life.

It is an entirely new vibe to have 2 home bases, or a traveling girlfriend, or multiple open relationships that fulfill my needs anywhere I go.

I think it would still be wise for me to have one main home base for other reasons, but as you can see by this writing I have discovered new solutions to a problem which I did not previously know.

The problem of a consistent dating life that the home base was intended to solve can be solved via other methods. The problem was “vibe blinders” preventing me from seeing it.

It is in the digital nomad vibe to struggle with dating because you always have to move due to visa regulations. I’m only allowed to stay in Bulgaria for max 3 months per 6 month period, for example.

Thinking Bigger & Lifestyle Design

The truth is that there are MANY solutions to our problems, but we are blind to the vast majority of them due to our vibe blinders. We exist on a certain vibe, but this same vibe does not solve the problems that exist on that vibe.

The way we think bigger is by making new connections, being open to new ways of thinking, and actively trying to reflect upon and discover solutions (ie. via dreams, meditation, journalling, reflection).

It is so key that we discover unique solutions to our problems otherwise “initial conditions” (that is, the life we were born into) will take over and we will never realize live an authentic life where all of our needs are met.

I am reconnecting recently with the idea of “Lifestyle Design.” That is, the idea that you can design your life exactly as you want.

One of the keys then becomes to define your life as it is now, and then define it exactly how you would like it to be. You can’t find solutions if you don’t know the problem. But once you know the problem, you can start to discover solutions.

Remember to try to search out new vibes though, and new solutions. For example, a more consistent dating life is something I would desire, and having a singular home that I live in is one way to solve that problem, but there are multiple ways to solve the problem.

I am discovering these other solutions by meeting others in different vibes, consciously reflecting, and taking care of myself the best I can (when you’re happy you become more creative).

We live in a Universe filled with infinite potential. We have foundations that we need to break.

There are creative solutions to problems, but first we need to define the problems and the desired outcomes. Only then can solutions come- but be open to new thoughts, both from yourself and from others.

Beware getting too entrenched in a certain vibe or way of thinking because then you may become limited. For example, becoming a “digital nomad” has become a normal vibe for me and it comes with its own set of problems. These problems can’t easily be solved on the same vibe.


There are many more vibes and realities than we can imagine! Living free is about trying to consciously design your life rather than letting initial conditions dictate it, as most people do.

When all else fails, think bigger. In my case this means considering that I could have “multiple homes,” or at the very least have one main home base but still be able to travel from there.

When you think bigger and consciously design your life, you start to already entered a mental state called “abundance.” You don’t solve your problems from scarcity and limited thinking. You realize there are many solutions and nothing is really that big of a deal after all.

Now, what will you create? What will you do? How will you live. Pick the path consciously because believe it or not, you have the power to create your life exactly as you want.

-Michael

Cutting the Learning Curve ASAP

“Why buy that course when you could find it online for free?”

I used to be a skeptic, too. But then I started investing in myself and some really crazy things started to happen.

For some reason everyone feels entitled to everything- especially knowledge. With Google delivering an answer (albeit not necessarily the right one) within mere seconds of a search, I suppose it’s only natural that we all begin to demand information be widely available, free, and instantly accessible.

The harsh fact is that it is not. In fact, as I’ve leveled up in certain areas of life I’ve discovered that often what you find on the front page of Google is just a ton of clickbait bullshit.

“SEO experts” are people that do a great job of ranking their web pages high up on Google.

It often isn’t the most accurate, relevant, or useful information that you find for a Google search but instead the Google search which is most SEO-optimized.

For example, I found it quite difficult to research what different laptop specs were because every blog post is filled with thousands of useless fluff just so that they rank higher for the search terms from Google bots and keep me on the website longer (which Google also counts as being more relevant).

When I type something basic in such as “HDD vs SSD” you don’t find the short, relevant answer that SSD is faster than HDD and thus significantly better to go with.

Instead you get thousands of words of bullshit comparing every little thing and breaking it down into completely unnecessary parts such so that it becomes confusing.

This is true with everything.

One thing I notice this particularly in is Facebook Ads- I’ve committed to excellence in it, and everyone is so adamant that they can find information about it via Google or practice.

No, you can’t.

The last course I bought was $1,500 (normally $2k) and contains the best information I have found in my life. The 10 hours worth of video content was more than worth it- how many hours it would have taken me to discover the same amount of information via Google? If at all?

Another problem is that you don’t have a good filtration mechanism if you aren’t already quite successful in the field. I often took VERY bad advice for things like Facebook Ads from the free blog posts… I wasn’t wise enough then to consider that maybe these people had no idea what they were talking about!

The fact is despite so much widely available free information the best is still behind a paywall, and rightfully so- it often takes the curators of such content years of their life to discover what works well.

I’ve noticed a couple other interesting things when it comes to purchasing advice or courses instead of discovering the information for free:

  • You value it more, and thus are more likely to apply it. When you get something for free it doesn’t mean much. I’ve been given strategies that would’ve 10x’d my business if I had applied them starting last year, but I didn’t pay for it and thus never took action. The stuff I purchased now I’m applying because I feel I have to get my money’s worth.
  • You save a TON of time. You don’t waste time on bad advice. You don’t waste hours, days, weeks, or months trying to figure out what works. You get an expert to give you the stuff, NOW.
  • I seriously can’t overstate just how important time is.

We live in such a one-dimensional world, as if it is your wealth that is the most important thing.

What about time? And energy? It is a combination of these things that make life truly abundant.

I’m starting to value my time more and more, and in doing so I’m considering purchasing courses but most people are so quick to tell me “no, don’t do that!”

Everyone has good intentions but I don’t think most people know what they’re talking about. For a very long time I haven’t. I still don’t- I’ll openly admit that.

What I do know is that the quicker you learn something, the more likely you are to excel at it.

For example, to learn sales it could take you years. How many rejections and failures can you handle until you give up?

If you invest this time to ultimate success reduces, and thus your overall chance of success. You also can spend more of your life succeeding instead of bulldozing through failure until success.

Cutting the learning curve in life is one of the most undervalued things in society yet one of the most important things.

With the widespread availability of free information, we have forgotten to value just how transformational coaching, masterminds, courses, trainers, and bootcamps are.

In my life I have been quite stubborn, rejecting financial assistance, medical assistance, and refusing to purchase courses when I otherwise could’ve- but the spend would’ve totally been worth it.

Life is meant to be enjoyed anyways. Sure it’s a process, but the process is more enjoyable when it brings you results.

Here are some thoughts on how to cut the learning curve and succeed in all facets of life faster:

  • Buy courses, and stop accepting free advice. The best stuff is usually behind the paywall. You’ll be more likely to apply it. You’re also giving value, and thus intimately understanding the buyer’s perspective (thus making it easier to sell yourself).
  • Get a mentor to fast-track you to success
  • Get a mastermind group or friends where you can “be real” with each other in advice-giving.
  • Get a fitness coach, dating coach, or life coach to help guide you on the various paths of life
  • Get a psychologist to help with mental health if you are struggling
  • Don’t be afraid to ask for help

Of course not all of these are financially permissible at any given moment. So pick and choose based on priorities, but know that the help you receive (if from the right course/instructor/whatever) will come back to you significantly greater than if you were to fight alone.

-Michael

Conquering Inner Demons

Since April, it’s been my commitment to finally start financially growing in the way I’ve always wanted to. After creating my website, it came time to put my hands in the mud: sales.

First I made the mistake of launching Facebook Ads pre-maturely. In the moment it didn’t seem like quite a mistake, but now I have learned a lot more and decided to first increase my revenue and then experiment with ads when I have a larger budget.

In the past 2 weeks I’ve been highly committed to experimenting and learning sales. It’s been an emotional rollercoaster.

Conquering Inner Demons: It’s So Easy, In Mind

In theory, the prospect of anything is incredibly easy.

If you want to get several girls, all you have to do is buy a training program and then hit the clubs and talk to all kinds of girls. Within a year you’ll be an expert.

If you want to grow a business, you buy a training program and hustle hard. You just have to evaluate what’s most important (sales + closing deals) and then do that.

Yet that’s not what happens.

As humans we can so easily make two mistakes:

The first is over-analyzing, over-planning, yet never taking action. This is me- I have known so much for so long yet not applied it.

The problem with this one is you’re a “talker” but not a “walker.” People validate you because you sound intelligent, when in fact you are not applying what you’re talking about.

I’m purposefully writing way less on the blog for this reason, and from now on only writing about things I’ve already done rather than the theory of the future.

The second is indiscriminate action. I’ve also dipped into this, though my problem lies more in the first.

These are the people that blindly shout you need to work 90 hour work weeks. Yet they don’t make any progress. They rush to take action, yet without planning or any degree of reflection.

Alas, it is not yin or yang which we need yet both to create the whole. Success in any field is a combination of planning & thinking while also taking massive action. One without the other leads to mediocre results.

Conquering Inner Demons: Getting Assistance

One of my own problems has been being too stubborn combined with being too disorganized.

Getting organized has happened naturally as I’ve taken more action. It’s especially happening as I start to schedule sales calls and practice sales calls with other sales newbies.

Admitting that I needed help was difficult. I ended up purchasing the “Consulting Accelerator” program for $1,500 (my referral link gives you $500 off the $2k price if you’re curious) because it is the most comprehensive course on creating a consulting business.

It’s the best purchase I’ve ever made. I’ve also purchased coaching calls with others, some as high as $250 for just 45 minutes with an expert. That too was a good investment.

I’ve written previously about the “map of consciousness,” in which a “calibration” above 200 is productive and healthy and anything below 200 unproductive and not healthy.

Well I can see now that I’ve calibrated so close to 200 in terms of wealth creation- I’ve calibrated at the level of “pride.”

At pride you are taking action (sometimes), but more concerned with your appearance or image.

A prideful person also is insistent that they could “achieve it all on their own” and so they do not get help from courses or others, even when the time saved is so significant.

You see this pride rampant among the internet because the majority of the population on Earth calibrates below 200. According to the book Power vs. Force & Levels of Energy, the global average has only exceeded 200 and for long before that we calibrated right below the level of 200.

Everyone is so insistent that you can “find everything for free online,” yet they fail to realize in doing so you will lose countless hours and also get confused by free advice which is not useful.

Anyone can write a blog. It only costs me about $60 or $80 per year or something like that for each one of my websites. That’s not even the cheapest hosting either!

By going through the consulting program, I’ve been able to learn exceptionally valuable lessons and face my inner flaws.

It was not pleasant. I had to face the fury, and I still am.

Conquering Inner Demons: Facing the Fury

Recently I messaged a friend who had become quite successful in business, and recently became quite successful with the ladies as well.

Initially I had been more successful in business than he- but he soon overtook me as I regressed from courage (taking action) to pride.

What I told him was something like this:

“I realize now why I always delayed taking action. By taking action, I’m confronting all of my inner securities and even the positive beliefs I’ve had about myself that I’m smart. I feel rather stupid because I realize now ther’s so little I know, so many mistakes I’ve made, and so much to learn.”

Sometime in April, when I resolved to actually become great, I began to have some negative thoughts start popping in my head telling me that I was “stupid.”

Sometimes I’d fight it with thoughts like “I’m smart,” but that didn’t make me feel too good either.

I realized recently that thoughts like “I’m smart” did not feel so good because they came from a place of pride. What does it matter if you’re smart or not? It doesn’t matter, all that matters is the results and happiness.

I had some beginner’s luck in business, but I failed to be persistent in my action until recently.

This beginner’s luck left me with a bit of pride and self-belief that I was greater and more intelligent than I actually was.

No, I was wrong. I am far from great. Far from skilled. There is much to learn, in all aspects of online business.

Sometimes when I take action and I’m building a sales list to contact, I start to get negative thoughts and my brain gets cloudy. But I push on.

I remind myself that it doesn’t matter how smart I am, for it is an iterative process. For example, my second version of the sales outreach script was a disaster. My 5th iteration or V5 is what has performed best. V6 has been mediocre.

The problem with thinking that you’re smart is that you expect great results instantly or soon.

That’s not how life works. You must take action, measure the results, and then form a new hypothesis and take action again. This iterative process is what gets you success in all areas of life, whether it be fitness, business, or dating.

For example, one non-business epiphany I had recently was that getting a woman’s Instagram was reducing my “approach to conversation ratio.” This ratio is how many women go from approach to text conversation.

The problem with getting a girl’s Instagram is that if she has already a fair number of followers then my follow will not trigger a proper notification on her end, and my message to her will get trapped in the “message requests” folder.

I hardly have any followers yet I am constantly spammed with porno bullshit.

Does this mean that I’m “bad with the girls?” No, it just means that the previous method of acquiring a girl’s contact information was ineffective. It’s likely that some of the girls I talked to are confused why they “never got my message” because they mass delete all messages that go to spam!

The school system is a huge detriment to this as well no matter if you were considered “smart” or “stupid.”

Some believe they are not smart, yet they just had crap teachers and a broken system- they could be in fact so intelligent.

On the other end of the spectrum you could believe you’re smart and win in that system, but then feel afraid to take action (me) because when things “don’t work” the first time you feel insecure about your intelligence.

I’ve sent 690 Emails but only had 2 sales calls (with 1-2 more in the pipeline). That’s a shit ton of work. That’s a threat to my perceived identity of being “smart” or a “good communicator.”

However one iteration (V5) of the 690 Emails (128 Emails of the 690) performed particularly well. By doubling down on V5, which is where one of the sales calls were acquired and another 1-2 are in the pipeline, it’s easily possible that these numbers will be better.

Be… Without Form Like Water

If anything this growth experience has taught me that I have to let go of my identity and become like water. Having an ego is of no benefit, whether you have positive thoughts or negative thoughts. Both inhibit you when it comes time to hit a new goal.

Some days are a struggle, but I push on because I know that I must go on in order to succeed.

It’s only a matter of time until I crack the sales code, and at this point there is no limit to my success.

In the meantime, it’s more of an internal battle than anything. The consulting course gives you an easy framework to follow to get results.

It teaches you a scientific, iterative process that allows you to refine your sales processes & offer so that you and your clients get the best results.

The thing is, you can’t get attached to any identity or emotions because it’s almost a guarantee that V1 will not be effective.

Iteration is the key word here- you must always test new things and keep what works while discarding the rest!

Regulate Yourself With Data

Sam Ovens, founder of the course, reminds you to “regulate yourself with data, not emotion.”

There are several times in the past 2 weeks where I’ve felt down because I’ve opened my laptop to receive no responses after grinding on writing cold Emails.

But I had to remind myself: that’s just V1. Or that’s just V2. It’s an iterative process and you have to test a ton of things to get it right.

The great flaw with school is that you get a one-time grade that defines you. That makes no fucking sense and has no basis in the reality of life & business.

In real life, if you do not succeed the first time you are allowed to reiterate and improve over and over until you get results.

The fucking school & University system is a mess. If I send a cold Email that gets no response, that does not define me forever. I am allowed to resend another Email to a new person or hell even the same person!

What we perceive as our identity is just a temporary snapshot of where we are at in a particular moment. It’s always changing.

Conquer Your Demons

I’m sharing with you today so that you can remember to conquer your own demons and face them!

With whatever goal(s) you have in life, you can achieve them, but you probably won’t succeed on the first attempt. That’s because life is a scientific, iterative process in which you most constantly retake the test over and over until you pass.

Unfortunately modern schooling makes us think that one grade defines us forever. No, you’re allowed to try over and over until you succeed!

Even more unfortunate is that you may have an identity. Whether you think you’re smart or not, this identity will likely hold you back. You have to relinquish this identity such so that the demons have nothing to attack.

How can the demons attack if I am neither smart nor stupid? They have no beliefs to punch, and I can just focus instead on reiterating what needs to be done until I achieve the desired goals.

Be like water, and lose resistance to your goals. Plan & take massive action for maximum effect. Reiterate over an over until you get it right. Done.

-Michael

Taking the Plunge & Starting a “Real Business”

Long-time readers may have observed that recently my rate of writing has decreased massively, and same for the effort I put into my posts. I also have stopped posting YouTube videos.

In fact, I’m not gonna lie- a lot of my old posts (especially from a year ago) make me cringe so much that I have seriously considered deleting them.

By not watching those videos or reading those blog posts, I’ve saved myself from my own cringe and thus have left them up, both for those that could extract value from it and as a testament to my own growth.

I’ve hinted at this before, but the reason why I’ve stopped writing so much is because I’m focused on starting a legitimate business now. And I don’t want to talk about it.

Seriously, shoot me in the balls then the brain if I start writing more about this new business that I’m starting.

One of the things my ex said of me that really stung was that I was “more talk than do.” It stung because it was true.

I was just a talker. Talking about the theory of business. Talking about the theory of marketing. The idea of getting wealth and all that crap.

For a moment I believed my own bullshit. But with the help of her truth and an icy reality check in which all my friends started making wayyy more than me, I couldn’t deny it:

I was a talker. Not a do-er.

I started out over 2 years ago way ahead of the curve. I was doing better than everyone I knew at this online marketing stuff.

But I became complacent and started talking about ideas & success, and getting too caught up with the “4 hour work week” instead of actually finding work that I was passionate about and committing to excellence.

It often felt like something was missing in my life, and I never realized that it was because I wasn’t committed to excellence in any area of my life. Working more not from a place of avoiding pain but of legitimate commitment to excellence has been one of the greatest things for my mental health.

Anyways, in the past couple years I went from being #1 of my social circle to last. Even those that were “not smarter” than me blew me away financially.

While I was stuck checking my budget when it comes to accommodation and searching for the cheapest flights, my friends could fly first class and get luxurious accommodation in first world countries.

Now I’m not saying here that I have started this new “real business” just to compete with my friends- that’s silly.

I’ve always wanted to start it. I’ve always wanted to do “real shit.” I just made excuses and got trapped in all kinds of other distractions.

My ex-girlfriend was one of those distractions and that’s no fault of her own. I didn’t have my own sense of self in the relationship, and so she became too important to me. Instead of taking alone time to work on my purpose, sheand the relationship became my purpose which was so unhealthy for both of us and unfair to her.

I’ve always been inspired to run Facebook Ads and get really, really good at them.

When I first ran my own online ads in 2016 they were a complete disaster. I spent like $75 just to make $15.

Then in 2017 I ran my own ads again while in Montreal. Surprisingly they were profitable for like the first $20- I sold a couple T-shirts online which was insanely exciting.

At that time I didn’t have a deep understanding of Facebook Ads though, and so I made some mistakes with the advertisements that led to their demise. I was tight on cash in Montreal as I was saving up for some medical treatment, and never ran ads for this business again despite it always being in my mind.

After Montreal I traveled through Europe, and let myself get too distracted by alcohol and fun and parties. It was probably a necessary thing I had to go through as I had never felt so socially connected and had so much fun in my life.

The downside to this was that I burnt down previous client relations. I vividly recall not having any WiFi in Belgium and having to frantically work to make a deadline.

In Budapest when I had WiFi again I discovered that my ads I made for this client were so awful and filled with English mistakes you would’ve thought I was an Indian scammer. It was embarrassing. I fixed the situation but the client relationship was burnt and I never received more work from them.

It was in early 2018 in Bulgaria when the stagnation really began, and thus my temporary decline. For whatever reason I stopped trying to get new clients. I made a little from Cryptocurrency investments (remember when BTC was blowing up??) but that was it.

I also had little concept of “taxes” and no clue how they worked. When it came time to pay my 2017 taxes in 2018, I thought I could write off many of the medical expenses I had- turns out my understanding of taxes was wrong, and I owed thousands to the government.

I was able to pay it, but I was complacent in replenishing my reserves. Things got dangerous when I started to spend too much in Bulgaria. Again this was me getting distracted on my relationship- I was spending too much on her and on myself and to make it very clear it was not her fault but my own.

Then when I left for Cyprus, I found myself unable to adjust to the currency exchange of Euros compared to Lev. Things were 2x more expensive, but I was too complacent to adjust my living.

It was quite unwise and I really lacked a concept of how difficult it would be to get new clients- I had gone too long in “easy mode.”

I didn’t realize it then, but I learned an important life lesson then (which you should write down):

Never, ever become complacent.

You can observe in governments, celebrities, and large corporations that they have a great product/service but then things get “too good” and they lose their roots with what originally made them successful.

They ride the wave of success, but because they’re not doing what originally made them successful their downfall is inevitable.

I was lucky to not fall completely- I always had a client which was supporting me (which was more of a remote job, to be honest).

The great mistake I made was forgetting my roots in 2018. However I should add it wasn’t all bad as I was fixing my health and social life, areas which had always lacked as well. It was likely a necessary stage in my development.

Backstory aside, here’s what happened next.

I had a big mental crash in late 2018 as my finances were tight, my relationship had ended, and I felt really crushed in Thailand. When I went back to the USA for a while I found more work and began to actually take shit seriously.

The crash served as a stark reminder to not lose my way ever again.

In fact, I now understand why you have to do what makes you feel passionate or gives value to others. When things get “good,” you get complacent if you aren’t doing something that you love.

This is so important you NEED to understand it.

You MUST find something you love or learn to be passionate about it, otherwise you will become lazy when things get “good.” You will sacrifice becoming great for being good.

The thing is, good never lasts. Being great as an ever-evolving art which takes daily practice.

Good can last a day, week, month, or even years but ultimately good runs out. Only those committed to excellence and being a great survive.

Now that I’ve understood this, I’ve made it my commitment to become excellent in Facebook Ads, stop making excuses, and focus on serving clients rather than trying to print wealth off of the internet.

Whereas before the internet marketing felt dark & scammy, it now feels like a moral pursuit because I’m focused on legitimately giving value to my clients.

For the past several months I’ve been taking action on starting a REAL business. And I don’t intend on doing a lot of writing about it because it already takes up so much of my time I have no time or care to write (especially because this writing isn’t profitable).

Step 1: Skill Development

First I developed my skills for free. I could’ve told Facebook Ads but I decided to work for clients for free or heavily discounted rates.

Financially I’m okay because I have a remote job in which I provide social media + content creation (like writing) which is a great job that I love. I also met this client in Texas in person after 2 years of working together, and we had a blast so I’m really committed to giving value now.

Because I am okay I was able to focus on skill development. It was hard at first, but I knew more than I could imagine.

Very quickly my skills became validated as I was able to acquire leads for clients at a low cost per lead. For 2 realtors I was getting good results, and the same for a software development agency.

However I realized a problem: clients didn’t value my work when it was free and often lacked the follow-through to get results off of my work.

I was able to get them leads, but they weren’t able to close the leads. This is because they had pre-existing beliefs about Facebook Ads that were negative, or they themselves were too complacent.

For example, the software agency was getting leads from me at $1.69 per lead. Given their services are extremelyexpensive, they only needed to close something like .25% (1 in 400) of the leads to still be racking in a massive profit.

Yet they ignored my advice about Email marketing followup, and contacting the leads within 24 hours or same-day. The CEO was lazy about is sales and had investor funding, so they weren’t sharp.

He complained that some of the leads forgot about them. I said, “no shit that’s what fucking happens when you contact the leads 5 DAYS AFTER I GET THEM.”

Noting that clients are lazy, I’ve made adjustments to the lead generation system so that clients get only the highest quality leads. 99% of people are not cut-out to be salesmen, and so I had to do a lot of the qualification myself.

My new advertising system helps to prequalify leads so that clients are only talking with leads that are the most qualified and warm to boost their morale.

Even when the results were so great they only needed to close 1 out of 400 leads to be massively profitable, clients were still upset that they had 10 rejections in a row.

Anyways, I realized that charging my clients was the way to go because then they’d take my advice seriously and I could invest more of my time to developing the pre-qualification system so that clients don’t waste time on leads which could blow up their sensitive egos.

Skill development? Check.

Step 2: Web Development

In Bali & Chiang Mai I created my own website, which you can view by clicking HERE. It is www.marketingtheuniverse.com.

The website isn’t perfect, and I’ve received a ton of amazing feedback from ya’ll about what could be improved. Thank you!

The most important part about the website is that it builds credibility and acts as an online portfolio. Even more important than that I’ve created an extensive application process that new prospects have to go through before they can even get on the phone with me.

I’ve had prospects apply but they don’t meet my qualifications. Great. I was able to cancel the call before it even began and save myself time.

Again the website is absolutely not perfect. However it’s “good enough” and that’s all I need to move forward. I’ll adjust it as needed.

Step 3: Testimonials

Next I wanted to collect testimonials from clients that I had legitimately served. I am not satisfied with my current list of testimonials- I want to help more clients and get more testimonials from even better results, but for the time being what I have is “good enough.”

One realtor created a video for me saying I “over-exceeded his expectations by far… Thank you Michael!

I’ve also created case studies of clients that I’ve helped. Examples include getting leads at $1.69 per lead, getting 400k+ page likes and making the client #1 in the niche, and getting a 17x ROI on some Amazon Ads.

Did you know I’ve also successfully worked with Owange Pranks, the #1 prank YouTube channel in the world?

Click the link “Ownage Pranks” for the case study. Being a long-time fan I was always super pumped to work with them and receive the testimonial, “Michael’s expertise has been quintessential in getting us on the right track.”

All this being said, I’m not satisfied with any of this. I want more testimonials, better results, and one day a giant catalog of videos on my website of happy clients.

One day I want so many testimonials that I have to delete all these testimonials because they aren’t good enough.

For example the realtor testimonial feels slightly fake because he ended up deciding not to cancel the contract once I requested payment. He was happy to give the testimonial and help me out, but not happy enough to stick around long-term.

For the time being it’s all good- but like I said I have my goals for a true list of happy testimonials.

Step 4: Biting My Own Words

Most advertising agencies are full of shit and you can confirm this because they don’t even run their own advertisements!

Who the fuck would I be to run ads for clients but not for myself?

Right now I don’t have the greatest budget, but I’ve ran ads regardless. I’m investing my own cash even though I don’t have a ton and that’s because I know I can get myself results.

No more excuses. I’m doing what I’ve always wanted to do for years now.

Today I woke up and finally got almost all preliminary metrics within KPI, which stands for “key performance indicator.” It’s a fancy way of saying that I’m on track to be printing off clients off of Facebook Ads.

Step 5: Facing Uncertainty

I’m not gonna lie though- there were some emotional moments during the course in which my ads ran.

On one night I got results that were around $1.70 per lead and I was so excited that I couldn’t sleep all night. Then no one opened my Emails (but a few leads) from Email marketing, and my “free course” basically accomplished nothing.

When I created a revised funnel, I felt uneasy about my ads.

I found it quite difficult to not be super emotional about the advertisements. I doubted myself, questioned whether what I was doing was right, and wondered whether I was good enough.

There were times when I opened my ads dashboard and I just wanted to scream and cry because I wasted the budget to get something like $50 per lead- and then the automation system was fucked up so I wasn’t even able to nurture the lead, making the cash lost!

Another time I screwed up a code which meant that the Facebook Ads dashboard was reporting my results were exceptional when in fact I had 0 results. A whole day’s worth of budget was lost, which I think was just $15 or $20… but still.

During every step of the process of fixing my ads, my website, and my funnel I had to relax and not freak out from the fact that it felt like I was tossing my hard-earned money into a black void.

I had to relax, and diagnosis the problem carefully. Sometimes my targeting was off. Sometimes my ad copy was not good.

When I learned finally to see the situation objectively, I found it quite easy to fix my ads. Instead of ads “failing” they were simply “out of KPI” for various metrics, and then I was able to fix those issues.

For example, maybe an advertisement was receiving clicks to the landing page but no one was converting. Well it was either the landing page which needed fixing or the advertisement was misleading.

In this case the advertisement I had created was misleading, and it didn’t fit well with the landing page.

I then deleted the advertisement and created some new ones, and the results started pouring in!

Today as I said I got all of the preliminary metrics within KPI. Now I’m ready for a larger-budget test, but first I have to fix some of the other parts of my funnel.

Step 6: Creating + Fixing the Funnel

The exact strategy I’d use for clients is what I’m using for myself. It is an advanced funnel that pre-qualifies the leads and limits the number of bad leads I have coming into my system.

I went from $1.70 per lead to $10 per lead, but now they’re much higher-quality, my email marketing emails are being opened, etc.

It’s calculated that I could spend as much as $15 per lead as long as they’re qualified and still make a massive profit, so I’m doing just fine.

My current funnel involves sending a prospect from my ad to a landing page, then they have to input their Email in order to get access to a free video.

The free video is intended to excite people about my services, and from there they can apply for a “free strategy session” with me. This isn’t the landing page, but if you were interested in my services you could apply HERE.

Once they apply for the free strategy session they have to fill out an extensive application that allows me to prequalify them. I only want to be on the phone with leads that are ready to buy.

If they don’t schedule a strategy session, the Email marketing system will send them an invitation to the free strategy session and then if they don’t they’ll be taken through a lengthy automation sequence which is a series of Emails over the course of 2-3 weeks.

I created a free course which I’ve turned into an Email automation sequence! The goal is to warm people up and give free value, which then will excite them to schedule that free strategy session.

Step 7: Moving Forward

I’m super excited for this “real business” as instead of me working kind of like a glorified job remotely I’ll actually be helping clients. The skills are validated, I have positive testimonials, now I just need to fix this process and then the sky’s the limit (and not even).

As soon as I get a new client all of those funds will be reinvested into my ads. Once I have the process for generating & closing leads via my Facebook Ads (which I’m quite close to achieving) things should “explode” via the “Law of Explosions” (based on my previous post).

Right now I don’t have the system perfected, but I will soon. As soon as the system is working and I have extra funds to invest into it things will really get going.

I’m working on setting up other processes and getting organized, as disorganization is a huge problem of mine that I’ve observed as well as all of my friends have reported on as well.

With organization I’ve estimated both an income cap and a client cap that I can personally achieve until I have to start hiring help. That’s a problem for another day.

It’s Hard, Yet Easy

I’ve accepted the challenges of starting a real business, such as investing my own funds, embracing difficulty, and having to learn online phone sales.

In a way it’s hard. There’s a lot of work to do. On the other hand, I realize that as soon as I get it right it’ll be “easy” and things will just explode.

I have realized that many of the income goals I’ve set are too short because as soon as this system is perfected of signing on new high-ticket clients from my ads there will really be no limit to how many clients I can sign on.

If my goal was to 3x my income, well that’s just too small because as soon as I do that I can invest all the additional funds into ads to sign on new clients, etc. This process will really explode until I need to hire help and cap out my max work.

This is It

That’s all. I just wanted to share and announce to the world my goals and what I’m currently working on. If I write too much about this, call me out and make sure I stay focused. Shoot me in the mouth if I talk too much. Not literally, please.

I have talked too much for too long, and the only reason I’m writing this now is because it’s more of a report than just talk.

There are legitimate results which I’ve earned the right to talk about now. I am currently averaging around $10 per lead, and a 1 in 3 open rate for my post-lead Email marketing. I have spent hundreds in my own advertising, and actually biting the bullet I’m selling to others.

I won’t be writing that much from here on out for the reason that this is my purpose, and writing is not a profitable activity. It’s not even that enjoyable anymore. I am kind of cringing at this post just for the fact that it’s like an hour of writing that doesn’t move me closer to my goals in any way.

My mission is to become exceptional with online ads, service clients and get astounding results for them, and scale this up and start hiring people.

I’m finally doing what I’ve always wanted to do, and it feels great.

Here’s to taking the plunge and doing some real shit!

Thanks,

-Michael