Category Archives: Online Business Adventures

My New Project: Curing Loneliness

Some of you may have noticed that I stopped writing about digital marketing- instead, it’s about loneliness and conversational skills. 

In today’s post I’d like to cover my new project, what it aims to do, my struggles with it, and my goals for it- publicly. 

I’m considering openly writing on a personal blog my progress with it, to inspire other entrepreneurs, and also hold myself accountable. 

Anyways, here’s everything about the project as well as my struggles. 

The Cure for Loneliness? 

The aim of my project is to “cure” loneliness. This means taking someone that feels 7/10 or greater loneliness, and bringing it down to 3/10 or less- permanently. 

Before I began this journey, I was focused on a lot of B2B (business to business) digital marketing. 

This is great and all, especially because I have one really awesome high-ticket client, but many clients are…. Ugh. Finding great clients takes work. 

In a couple instances I would launch Facebook Ads for clients, only for the clients to not call the leads I got them within a reasonable time frame (24 hours or less). 

Do you remember the ads you saw 5 days ago? I didn’t think so. Yet still these clients were angered that the leads didn’t immediately convert into paying customers after procrastinating on calling the leads despite my explicit orders to call them ASAP (I even setup a system that auto-emails them every phone # IMMEDIATELY). 

Ultimately I just wasn’t feeling too passionate about it, and I’ve known for a while that I’d rather do digital marketing for myself. I’ve developed some great skills, and many people can’t value that, or they have requirements I refuse to fill (ie. showing up at an office). 

I LOVE making Facebook Ads, and it’s something I could easily do for clients that were giving legitimate value to their prospects. However finding great clients like that that also didn’t have a great marketing team already proved difficult. 

I enrolled in a business program, Sam Ovens Consulting Accelerator and it’s taught me a lot. It’s also helped me redefine how I can help people. 

One of the exercises was to ask many of your friends what your strengths & weaknesses are. 

It became apparent to me that most people valued my social skills, which is NOT something that I was born with- I worked hard to develop exceptional social skills. 

I then sought to define what problems teaching my skills would help, and at first I thought it would involve something like teaching how to pick up girls or something, but then I went even deeper: 

“What problem are those guys struggling with?” Loneliness. 

I created a research form, which got nearly 1,500+ responses overnight with little promotion. 

Boom, the project was validated. 

Now the goal of the program is to “cure” feelings of loneliness by addressing the main causes such as: 

  • Logistical skills (ie. learning how to leverage social circles, find groups, etc.) 
  • Self-esteem (increasing confidence, taking action) 
  • Conversational Skills
  • Authenticity (you’ll feel lonely if you aren’t being authentic/purposeful in your life) 

Very quickly I got the first client for the program, and the next person I helped gave me an exceptional video testimonial. 

How the Program Helps People

By addressing the 4 causes listed above, people will naturally stop feeling lonely. 

This is something I’ve done in my own personal life, and something I’ve helped friends & acquaintances with naturally, without asking for payment. 

Right now it involves 12 weeks of 1 on 1 coaching, however I’m finding this to be much more emotionally taxing and exhausting than I had anticipated. Adhering to a stricter schedule is a bit difficult too. 

I knew since the beginning I wanted to create an online version of the program- it’s easier for me, my clients, and everyone involved. They can get a lot of advice quickly, whenever they want, without having to show up to a call. 

The program will also involve group coaching and an online platform, all aimed at helping people to feel connected, purposeful, and authentic. 

Problems & Struggles

Every path in life has its problems, and this path is not unique. This new venture has brought with it some unique problems I had not faced before. 

Calling prospects and people interested in the program is time-intensive, and not yielding the best ROI that I would’ve liked, when considering that I’m also putting in the work to organically get the prospects. 

The program outline is great, but I’ll also have to sit down and spend weeks (or months) recording the online program, worksheets, and other tools necessary. 

I had a virtual assistant that didn’t perform so well, and claimed to work a lot more hours than he possibly could’ve worked considering his result output was ridiculously low. 

Promotion & Testing

The biggest struggle is in promoting & testing the program. I’ve already validated the offer both in terms of form engagement and buying prospects, but now I’d like to validate the online version of the program. 

I’d also like to remove myself from the buying equation, and allow people to purchase via a sales page or webinar instead of having to call with me. This is the only way I can scale up and help more people in the process. 

I’ve struggled with defining how exactly I should promote. Some methods are obvious, like: 

  • Creating YouTube videos (which I’ll do) 
  • Creating FB videos (upload YT to FB as well)
  • Posting on FB, and add friends in mental health support groups to funnel them in
  • Email list, except for writing about this topic
  • Blog / SEO 

However, most of these things are long-term, and harder to quantify. They’re HIGHLY effective, especially SEO & YouTube videos (and then engaging the Email list once it’s built), just now short-term. 

I’d like to find something shorter-medium-term, and I know just what it is, but there leads to the next problem. 

Facebook Ads & Testing Ads

I know I can create great Facebook Ads. Naturally that’s what I want to do, but first I must create the initial offer. 

That’s left me locked, as there are a couple different strategies I could go about doing, all of which are great (but what’s most effective)? 

I’m also trying to figure out the most cost-effective method to test the ads. Herein lies the problem: 

My program is extremely valuable, and I know it helps people. I’m also putting in a TON of time & effort into creating it, and offering other things such as group coaching calls. I intend to price the program to at least $1k, but very likely much more. 

If I run ads for a $1k program, I MUST have a larger ad budget to test. 

For example, I can spend $900 to make 1 sale because that profits me $100. However, I don’t know which ads will work, therefore I’ll have to spend $2,000+ to test in ads, and I might not make anything back. 

There’s a lot of risk involved when testing ads for a high-ticket offer, and I don’t have thousands upon thousands to throw around. 

The SECOND option is to create a low-ticket offer, for example $50 small-version of the program. It could be like the basic fundamentals, or “9 epic conversational tricks.” 

While this program wouldn’t be as profitable, it would more quickly allow me to build an Email list, YouTube channel, and other followings. Why? 

Let’s say I have that $50 offer. I can test with $200 on ads on Facebook, and if I don’t make any money back, that’s totally okay- I only lost $200, so I can refine the offer and then test another $200, repeat until success. 

Do you see the problem here? The $1,000+ offer makes me profit big-time, and it is the true value of the full-scale program, however I do NOT have the budget to test a high-ticket offer with ads, only a small-ticket offer. 

Also, the low-ticket offer would NOT have the goal of making a profit. My goal would be to spend $50 to make $50, thus building an Email list of people that are interested in improving their lives and willing to improve. 

THEN via Email marketing I would sell them on the high-ticket program. 

If I try to sell simply the high-ticket offer, I will likely have to use organic methods to promote it, and if I sell the low-ticket offer, I can use ads (which I’m better at), but then I’ll have to create a longer, more complicated sales cycle to make profit later. 

Long-Term Sustainability 

Another thing that’s been on my mind is whether I should sell the high-ticket program, or create a subscription product on the low-end that offers long-term support. 

For example, create an online program that has continuous video updates for $37 per month. 

This creates long-term revenue streams, as people stay engaged in the course and continuously improving their lives. It also allows me to help more people because more people can join. 

Some course creators such as Mark Manson price their exclusive blog posts + programs as low as $6 per month… BUT it adds up SIGNIFICANTLY when you consider just how many people are subscribed to him! 

I don’t always read his premium posts, and I’ve only gone through one of his courses (the long-term travel one, several years ago), yet I remain subscribed to his program because “it’s only $6 per month.” 

Pick One… or All? 

There are 3 main ideas in my mind with program pricing: 

  • #1 A single high-ticket ($1k+) offer 
  • #2 A low-ticket offer ($50-ish), combined with a high-ticket offer (via Email marketing) 
  • #3 An affordable subscription product ($37 per month or less).

#1 is profitable, probably sustainable for several years, forces people to commit to their improvement, BUT I won’t be able to run ads for it just yet (need to close more deals to reinvest in ads). 

#2 is more work, but allows me to run ads ASAP, which is my forte. However, to make real profit I’ll have to wait longer, and spend more time working on a long-term sales cycle. 

#3 is a proven, sustainable model for long-term success. However, profit will come slower, ads may not initially be profitable, and the cheaper pricing may contaminate the program (in the sense that non-action takers will join then complain about not getting improvements, as the price point isn’t enough to kick them into action). 

Business Mastermind 

I’m not a genius. I’m sharing this publicly to get some feedback on your thoughts on this. 

My goal is to maximize value to customers, change the world, and cure loneliness. I also want to make sure that I create abundance for myself and those involved in the project long-term. 

Of course there will be iterations for down the line, but for getting moving right now… Do you have any thoughts on what’s best? 

If you’re doing any personal development or entrepreneurial stuff, then also hit “reply.” 

I’d like to create a mastermind of people committed to changing the world, improving, and growing a successful business. I’d like we all grow together, so reach out to me if you’re interested in growing (and more importantly, contributing, as we must all give to help each other). 

Excitement & Accountability 

At any rate, I feel very excited. This path is my “true path,” and I’ve known it for a long time. 

I’m writing this in Montreal, Canada. I remember 2.5 years ago at the cafe down the street I was talking to my friend about creating an online course for his art business. 

I was talking too much, but afraid to do what I really wanted. I had created an online store, but turned off the ads too soon (I even made a little profit from some ads!). 

B2B was never for me long-term, at least in the way that I’ve been doing it. Working for clients is great for providing for yourself but it doesn’t give you long-term freedom (unless you’re willing to improve your methods, which I was unwilling to because I knew in my heart THIS path was for me… Maybe it’s for you). 

I’ve always wanted to sell B2C (business to consumer) online, whether it be via a store selling funny T-Shirts (which was a side-hustle I did 2.5 years ago, make some profit, but gave up too soon due to losing money for a hospital visit). 

Now I’m on that path. 

I’m sharing this so ya’ll can hold me accountable to this path. Right after I write this post, I’m deleting all video games… Normally they’re deleted, but since returning to Phoenix I had re-downloaded some. 

Lesson learned (yet again): video games, for me, are an immense, soul-sucking distraction! 

This project is much more fulfilling, I feel better after a day of work than after a day of gaming. 

So, hold me accountable and make sure I change the world. Join my mastermind if you’re on a similar path, and let’s upgrade our lives together (while helping others and providing real value to the world). 

Have a great day, and keep crushing it in your own path. 

Thanks, 

-Michael 

New Business Project

In yesterday’s post, I shared some of my logistical plans for 2020, and some tiny lessons for you.

This post will be far more interesting, and far more actionable for you.

In today’s post I’m sharing with you my new business + marketing processes, goals for 2020, and life thoughts / perspectives I have adapted that you may enjoy.

The New Business?

I made a Facebook post a few weeks ago announcing officially that I am no longer accepting digital marketing clients in 2020. All prospects are being redirected to various friends of mine.

Current client relations are being maintained, as detailed in my previous post in which I mentioned I’d be headed to Texas for a business meeting.

My new business is a project that aims to cure loneliness.

According to my research, 56% of internet users experience high feelings of loneliness at 7/10 or higher. A significant portion of those people also experience anxiety and/or depression.

Loneliness is something that I’ve personally struggled with, especially because I’ve been out of schooling since age 17 and started moving to new cities at age 18, making it rather difficult for me to easily make new friends.

This has forced my back up against the wall, and I’ve now developed strategies to rapidly build social circles around the world that are deep, meaningful, and great.

I’ve also conducted a vast amount of research, including forms which received combined responses totalling in the thousands.


This data, along with chatting with dozens of lonely people (from the forms) in many countries around the globe, has allowed me to structure a program that aims to “cure” loneliness by identifying the top 4 causes & treating them.

The program has quickly gotten interest, as this is a true market need, and I’ve worked with some people to improve their situation- we already have paying clients, woohoo!

I am expecting a testimonial within the week as well, which I will share with my Facebook timeline.

On one hand, it’s a bit exhausting working in this niche- some people aren’t willing to grow, so I have to quickly delete my chats with them for my own mental sanity (yes, you CAN create the life of your dreams…).

On the other hand, it’s deeply fulfilling helping people.

I’ve already mapped out the entire business for 2020- by the end of 2020, I’d like to enroll 105 students/clients into the program, which is certainly do-able.

If you have a large following and would like to help promote (for a % of income), then definitely reach out to me.

I’m currently working on developing organic marketing processes, which have been quite effective considering the time investment.

I am working on making these processes more efficient, giving value in my Facebook profile + other groups, and I’ve got some others method which I’d like to test which includes but not limited to:

  • “Tik Tok,” I’ve heard this is good
  • JV partners- basically if you have a large following you can promote for me for a % of revenue
  • YouTube
  • Email Marketing?? Maybe.
  • FB Ads

FB Ads is certainly something we’ll do, especially considering my advanced knowledge + prior experience, and they’re set to start running by or before April of 2020.


For now, I want to get some organic leads into V1.0 of the program, and start re-iterating and improving the program before I blow things up with ads.

Want To Help?

I am not opposed to receiving help, paid or unpaid, for this project.

By the end of 2020 I aim to see myself as more of a “manager” of the project than someone who is on the front lines.

Like I said it is deeply fulfilling helping others, however I am also susceptible to the emotions of others, so I don’t like spending too much time in support groups as they can often be negative and self-defeating instead of truly supportive.

Some things that the project currently needs help on are:

  • JV promotions (finding JV partners to promote OR promoting yourself if you have a large following)
  • FB organic marketing (I have created a process, but it needs to be refined)

This project is super exciting and the demand for a program that “cures” loneliness by helping people identify their weak points & fix them is fulfilling.

The 4 Causes of Loneliness

There are more than 4 causes of loneliness. However, these are the main 4 that I have identified in speaking with others and conducting extensive research on the subject.

#1: Logistics + Knowledge

If you don’t have good logistics to meet people (ie. live in the middle of nowhere), OR don’t know how to use FB groups, find events, etc. then you’re more likely to feel lonely.

#2: Self-esteem

This is the biggest ones. Almost everyone has opportunities, but they miss them because they don’t take the shot & lack self-esteem.

Even as I complain about Phoenix “lacking a social scene,” I’ve still met TONS of new people.

At the cafe I am currently writing at I met a super awesome marriage coach who helps prevent people from going through a divorce successfully.


How did we meet? He was reading a cool book, I commented on it, conversation started, and BAM we’ve been meeting every week to get coffee & hangout since.

That brings us to the third one…

#3: Conversational Skills

People don’t know what to say when meeting new people, or how to make conversations deeper (compared to small talk).

#4: Authenticity & Reality

The final one is that people are not authentic; they do not show their true face. They are not self-connected and living in alignment, so even despite all the friends/lovers/family they have, they still feel lonely.

Or, they compare themselves to IG models & others that seem to be “living life.”

My program addresses these 4 causes (as well as a few of the other minor ones) and we’re already seeing rapid positive results.

I’ll have a testimonial to share next week from a young guy that has already experienced great benefit with me. Woohoo!

Saying NO!

I’ve been saying “NO” a lot more recently, which feels great. If you struggle with loneliness, I encourage you to take every social opportunity by saying “YES.”

Once you get to a better point though, the word “NO” becomes powerful.

I was recently invited to a Vegas trip (for free accommodation + travel), but turned it down.

The idea was super exciting, but I decided that it would take away from this project.

The week that I was “supposed” to be in Vegas I ended up closing the first client/student for the Loneliness Project. By saying “NO” to that, I said “YES” to curing loneliness in others. Boom.

Are you saying YES to too many things? Stop it, and start saying “NO.”

Every time you say “YES” to something you say “NO” to several other things, and vice versa.


Within the yes is the no, and within the no is yes. It is yin fading into yang, and vice versa.

The ONE Thing…

I recently read the book “The ONE Thing,” thanks to a random guy I met in the cafe I’m currently writing in a couple weeks ago.

He had this book, I commented on it, and he’s the guy I’ve been meeting weekly. He gave me his book to read. I read it. It was great.

In life we can only focus on ONE thing at a time, at any given moment. Focusing on the ONE most effective task has been SO helpful in pushing this business faster than anything I’ve previously done.

I finally feel free of endless tasks, and it’s also why I’m hardly writing. My ONE thing is doing sales for this new business, and everything else is less important or unnecessary.

I’m letting other tasks build up, things get chaotic, etc. but ultimately I had to pick a priority and run with it. And now I’m seeing the results.

Are you doing endless THINGS but not getting RESULTS? It’s probably because you haven’t read “The One Thing,” which I encourage you to read.

Not every task is created equally; one task is the most important at any given moment. Focus all your attention on that until you have another ONE thing to focus on, etc.

Life is Simple. Be Happy.

I’m seeing through the ONE thing how simple life really is. I’m letting chaos on the outside build up as things don’t get done, yet the results are increasing as I focus on the ONE effective thing that gets me results.

It’s crazy how little you actually have to do to experience results. It’s all about prioritization.

What’s the ONE thing that you can do RIGHT NOW such that by doing it everything else becomes easier or unnecessary?

It’s true on a high-level and minute by minute level.

Right now I choose to write for pleasure; after I write, I shall do my ONE THING, which is sales.

I’m letting SO much else build up and not be done.

This “ONE THING” applies to happiness though as well. What’s the ONE THING you can do right now to feel happier such so that by doing it everything else becomes easier or unnecessary?

Life is simple:

  • Be healthy
  • Handle your finances efficiently
  • Do what makes you happy (do activities you love)
  • Find a partner, enjoy time with them, have great sex
  • Find great friends, enjoy time with them
  • Meditate & be in the now
  • Be decisive

Anyways, that’s all I got for you now. If you’re interested in this project, hit me up.

Otherwise I’ll talk to y’all later!

-Michael

You Can’t Help Failures

Recently I started offering Facebook Ads for free for various prospects. The reason I was offering for this is to validate my skills and take them to the next level.

I knew I was good, but before I started launching ads I wanted to know I was elite.

Instead of focusing on cash, I’m focusing on providing value to people. The cash is a side-effect of giving people solutions to their problems.

I knew that if I could offer Facebook Ads that get excellent results for clients that word would get around that I’m “the man.” More importantly instead of chasing down clients I’d just launch Facebook Ads to get my own clients.

The results that I ended up getting blew even me away. For example, one software development agency is getting leads at about $1.69 per lead. At a ridiculously low close rate of 1-3%, that means they’re essentially printing cash off the internet!

But… there was a problem with this agency. Their sales team, management, and operations were all a mess.

When leads started coming in, they violated every rule of marketing. They didn’t immediately send emails to the leads, send follow-up emails, call them, and try to focus on giving value.

They didn’t properly update me with metrics such as “48.62% of leads are duds.” As I write this 50+ leads still have 0 data… Meaning that despite days after receiving the leads, they still have not contacted the leads.

Today I got a message: some of the leads didn’t even remember the ad, or who the agency was; the sales team wanted to suggest some ad copy to try!

This made me so angry, and well it’s inspiring this post as this trend has been happening a lot in my life.

Back to the agency: just yesterday I sent them an Email saying that if they do not contact these leads with an automatic email auto-responder and a call within 24 hours there’s basically no point in contacting the leads because they will forget us.

Was the Email even read…?

When I got that message this morning, and this client has been a bit of a source of frustration recently, it’s like “NO SHIT!”

Do you remember what ads you saw on Facebook 5 days ago? No? Yeah, what a surprise!

So this client hasn’t been the only one like this. There have been others, that don’t do basic things like get a “CRM” software. For my non-business friends, you basically need a CRM to stay organized otherwise you’ll likely fail in business.

Obviously doing work for free is attracting low-quality clients, and so I’m glad that my skills are validated to the point that I can now charge- I’m also getting more attention from other prospects, so within the month I won’t have to work for free on this anymore.

I didn’t want the money- I wanted the skills because the skills get the money. But now let’s get to the point of this post, in two parts.

Great Work, Stupid Clients (or Bosses)

If you do great work for stupid clients, then they will think that the work you’re doing is bad.

I’ve currently got a service feedback form and currently I have 10/10 responses. My work is exceptional, and $1.69 leads on Facebook is generally unheard of. Facebook themselves even rated my ad 10/10!

A lot of you reading this aren’t business owners, so this applies even if you have a bad job.

It doesn’t matter how quality your work is- if you’ve got a bad job or a bad client, they are always going to blame you for their problems.

So this client is getting exceptional results. Leads at a wonderful price. I’m certain no one else will be able to produce this. But their sales team is so bad that they can’t close the leads, and then the sales team is blaming me for “too many duds…” despite the fact I told them to expect a 1-3% close rate.

But here’s an example of when I had a job: I worked at a pizza restaurant once, and it was a similar thing. They were so disorganized and a mess, there were always problems.

I quickly learned that my hard work wasn’t going appreciated like it did in my previous job at a Greek restaurant (which I only left because I was moving to a new city). In my previous job I received a ton of praise, rewards, bonuses, raises, etc.

In the pizza restaurant they were too disorganized for my good work to go recognized, or anyone’s for that matter.

When I put in my resignation, the manager gave me a high-five because she had also! She proceeded to offer me wine & beer, which I accepted. And that was the first and only time I ever drank on the job, but that’s another story…

Do you remember how nervous you were on your first job interviews? When I look back on how nervous I was, it all seems silly. Not only do they need to screen you, you need to screen them!

If you feel your self-esteem suffering from your job, or that your work quality is always dismissed, or that you can never get it right, maybe it’s not you… Maybe it’s just that the client or job is shit!

When picking a job, it’s important to select a client or boss that actually values you.

You Can’t Help Failures

Something else I’ve been learning in my life is that you can’t help people that are destined to fail.

I think I saw a YouTube video where someone suggested only doing business with business owners that were already making a ton of money. Me and a friend observed that our best clients were businesses that were already successful. Start-ups were chaotic, disorganized, mean, and the pay was not as good.

You can of course work in a start-up or something like that, but the point here is that YOU can’t help someone that is destined to fail!

In my case the client simply will NOT succeed. It doesn’t matter if I get 1,000 leads for them for just $100. They are too disorganized, and I’ve paused the ad campaigns until they can get their shit together.

This applies outside of business also- if someone doesn’t take your advice, stop giving advice.

I believe one of the purposes of life is just to enjoy it, in whichever way you do. If someone doesn’t want to be helped, let them be and go be happy with some other people.

In my case I’ll be now charging this free client, as my skills are validated, and I’m 100% okay if they leave. There are other prospects in the pipeline that value me, and I have other clients that value me to the point of flying me out to parties in Texas (which happened a few months ago!).

Find Winners To Win With

What is a winner? It’s not someone who has money, girls, the mansion, cars, and epic lifestyle.

No. I’m sick of that Instagram bullshit. Too many fakes be showing this epic life, acting like they’re about to give Ted Talks on business when they’re actually poor as fuck (yes, I have an acquaintance who failed in business for years and now is about to give a Tedx talk about being successful).

A winner is someone who is genuinely growing. Generally speaking the winners WILL have the results, but not always.

I classify a winner as someone who is moving up- someone who genuinely is growing and becoming successful, willing to improve, and able to take criticism.

We see lottery winners all the time end up poor and destitute. Why is that? It’s because they are not winners in their heart, and so they lose it all.

In this way it’s hard to figure out who’s a real winner and who’s destined to fall down, but you’ll get better screening people in time.

I say be optimistic and assume the best, but expect the worst.

Do It Yourself!

This is part 1 of a 2-part piece. Part II can be found by clicking HERE now.

Done.

-Michael

3 Simple Ways To Make Facebook Ads More Effective

Everyone has heard of the joys of Facebook riches, but few have pushed forward long enough to actually succeed with Facebook Ads.

Simply learning about “how to use Facebook Ads” is not enough. What matters behind the platform is the marketing strategy, so in today’s post I’m going to share a few simple strategies you can use to make your Facebook Ads more effective.

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